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Robert Dempsey
Winter Park, FL
CEO and Founder of Atlantic Dominion Solutions
Interests: Implementing agile principles in every part of a company to increase transparency and customer value.
Recent Activity
I agree with you Ardath. I'm an ex-HubSpot customer and a big fan, and it always amazes me that people say they don't do any advertising, which is false. Either way to your point...
Anything where messages are being sent out is outbound is it not? As you said there's a line between pushy sales outbound marketing and value providing outbound, say an advertisement to a piece of opt-in content, something I've seen HubSpot do.
For many companies a combination of inbound/outbound is perfect for lead generation and sales. The key to it all is in building the relationship.
Inbound Needs Outbound
New marketing strategies and tactics attract B2B marketers like moths to a flame. For some reason, marketers think that in with the new and out with the old is what's necessary to get better results. One example is the notion that inbound marketing can be used as a replacement for outbound marke...
It's interesting how all 5 of these go together, especially the first four. Communication is now real-time, and people are talking more often to a growing audience. That means more points of view on existing problems and issues. People know they are not alone in their struggles, and are letting companies know their banding together. Thanks for the post.
When Do Megatrends Matter?
An interesting part of the trends business is trend identification is easy. The hard part is figuring out when a trend will have broad impact and matter to businesses. iMedia Connection's article 5 Marketing Megatrends You Can't Ignore looks at megatrends that marketers should care about. Th...
Great post Roland. I agree that economics and consumerism has greatly shifted and continues to shift, and that businesses need to overhaul the way they've been operating for decades. The music industry found this out the hard way, as did the real estate industry here in the U.S.. Too many companies have grown fat and bloated, and we're seeing a ringing out of things now, which is going to continue as the global economic downturn continues. I hope that the lessons learned today by those that survive and succeed are not tossed aside when things do improve. I hope that the mindshift occurring now is permanent.
(Fr)Agile Organisations
There is no particular theme to this post other than the ever present wonder at the pace of change and how we really need to re-invent organisations to enable them to become massively more agile. Anyway, this was prompted by a great chat with the ferociously smart Jon Watts of MTM this morning ...
I wish I was listening to this panel as it looks awesome. If you record it please post it for those of us unable to attend.
One item that I would add to your list is at least a minimum understanding of business. A team should not have to rely on the PM or ScrumMaster explaining to a product owner why more things cannot be put into a sprint or why certain items have dependencies that need to be completed first. The team should be able to negotiate on their own behalf. For that, they need to understand the motivations of business and communicate effectively. Gone are the days when a developer (or tester or UI engineer) can only perform their craft.
Hiring for an Agile Team
What characteristics do you look for when hiring for an agile team? Our next Calgary APLN meeting is a panel discussion on the topic and looks set be a great one. Some broad characteristics identified in the planning emails for the panel include: Characteristics of a high performing team:...
Great post Jurgen, if not a bit over my head :) Would you say then that self-organizing teams are emergent, or that the properties of self-organizing teams by virtue of their being self-organizing, are emergent? Or am I making any sense at all?
Self-Organization vs. Emergence
This is the 3rd post in a trilogy about self-organization. The first one was Self-Organization vs. Anarchy, and the second was Self-Organization vs. Evolution. This one is about Self-Organization vs. Emergence. When a property of a system cannot be traced back to any of the individual parts in...
Long story short: being innovative means doing something different than everybody else. Simple in concept, hard in practice. It can be done, as evidenced by Apple, Dyson, and others.
Tom Peters: "Innovation is easy"
No, really. Your unhappy customers, your rogue employees, your niche vendors...they are the source of our innovations. If we listen. Tom Peters says it better. Watch and listen.
Thanks for the link to the report Frank.
I wonder if the reason that customers are a great source of innovation is due to their outside perspective on the products and services they purchase? Who is more in tune with the customers' needs than the customer? The job of a company is translating those needs into sellable products and services.
Customers #1 Source of Innovation, Global Innovation Study Finds
A new innovation report by Grant Thornton International (GT), a consulting and advisory firm, examined the thoughts and attitudes of business executives globally towards innovation. The report is based on a survey conducted by the renowned Economist Intelligence Unit (EIU). Students, beware: A...
I've really got to see that movie. And just in case a zombie apocalypse occurs, I have my ninja sword handy. And no, I'm not kidding.
A great post. I've seen many highly technical folks fail at management for the reasons that you mention, but also because they don't want to be a manager. The story is familiar in the startup world, where a technical founder flounders as a CEO. Once they take on the CTO position and hire a new CEO, the business kicks into high gear.
Before promoting someone to management be sure that's a move they really want to make.
Zombieland Project Management
Zombies and Project Managers; to many people the images are synonymous, fools blindly shuffling from one goal to the next. Not too smart, but a major annoyance if you are trying to get somewhere, or get something done. Yet, as a project manager I have a weakness for zombie films, they appeal ...
It's good to know who these surveys are surveying. I personally know many small business people here in Orlando, many of which are 1-2 person companies, that have no idea how to get into social media and don't use it. I also know many tech savvy small businesses here (< 10 employees) that heavily use social media. All numbers need to be given context, otherwise they are hard to rely on.
Why Do Surveys Show Big Differences in Smallbiz Social Media Use?
It seems like there is a new survey on social media use by small businesses almost every day. It also seems there has never been a topic with such differing survey results. Some surveys say 50% or more of all small businesses are using social media. Some say less than 10%. The reason is diff...
In a perfect world we wouldn't have to sell it to the CEO. However showing the monetary benefits can always work with the c-level folks I find. If I learned anything from my MBA, it's using numbers to make the case. While not all of the benefits of active listening can be measured quantitatively, you can see them anecdotally. So for an agile team, it means not going in a direction that's going to be wasting time and money. I think a CEO can relate to that.
Listen Slowly To Be Quicker With Agile Marketing
Marketing is word that is in constant flux, people coin marketing phrases to emphasize a new focus on a tactical or strategic part of marketing, for example: Permission marketing - Ask customer's permission before interrupting them. Seth Godin. Relationship marketing - Build relationships with ...
Robert Dempsey is now following John Cass
Oct 21, 2009
Great point about learning to listen carefully for fast improvement John. I believe that for marketing, or any other business function, the listening part comes first, followed by quick action. Listening is what tells you what you need to respond to. Once you know that, and determine how to respond, you can put that plan into action.
Listen Slowly To Be Quicker With Agile Marketing
Marketing is word that is in constant flux, people coin marketing phrases to emphasize a new focus on a tactical or strategic part of marketing, for example: Permission marketing - Ask customer's permission before interrupting them. Seth Godin. Relationship marketing - Build relationships with ...
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