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Robert Rose
Los Angeles
Helping digital marketers adapt to marketing in real-time
Interests: online marketing, web content strategy, and cloud computing.
Recent Activity
Scott... This is wonderfully insightful. I really like the angle you took here. It's a great point that you make when you say: "Process in marketing is simultaneously important and impossible" One of the things that I'm observing as I work with my clients and in the workshops I teach - is that we all know that marketing (as a process) is fundamentally changing. It's just that no one knows exactly what it's changing into. We all have ideas (I've been working in the content marketing space and watching marketing turn more into a 'media operation') but no one knows for sure. The best we can hope for is that (as an enterprise marketing group) we have the ability to embrace chaos and change - and can remain agile. One of the things that I'm currently writing about (to coincide with this Gartner report) is that most are not asking the all important question of "why". Why is marketing buying all this technology? The answer is because most are trying to embrace and get their footing in this new chaotic world. From the outside looking in - I think you're absolutely right when you say: "I don't believe that backbone marketing systems will be complete one-stop shops for the entirety of the marketing department." And from the inside looking out - the marketing group needs to establish processes that utilize technology as it does creative, media tactics, channels and story. As it serves a productive purpose - feed it. When it stops - move along and embrace change. Thanks for a great post.
D - Spectacular example of storytelling - and creating the brand hero (or in this case heroine)... They've so clearly drawn a clear, well rounded character - and by so doing can create a fulfilling story. And I love how their buyer persona avoids all semblance of a "demographic" and instead focuses purely on what the buyer *desires*.... It's not about wealth, or age, or geographic origin... It's about the "frequent traveler who wants a modern, upscale luxury".... Age be damned! Thanks for sharing... this is just wonderful.
New blog post - Do You Have a Marketing Credit Crisis? Continue reading
My new blog post... So, what's the conversion rate on your life? Continue reading
I really did laugh out loud at this... Awesome ad in a coffee house.. It's a Frap Continue reading
The new Apple calendar in looks pretty darn cool... Signed up for a beta.. Continue reading
I so love that Woot wants to charge the AP $17.50 Continue reading
Why I think Marketing ROI should RIP! Continue reading
Apparently <10% of travelers are signing into WiFi while on plane - Well, for the record I LOVE this service Continue reading
Well that didn't take long... Verizon ad mocks the iPhone antenna troubles Continue reading
My new post....Marketing ROI Should RIP! Continue reading
Prince sez the internet is dead... Damn, and I was just getting used to it... Continue reading
. @gruber 's "translation" of Apples response letter to the antenna issue is pretty damn funny Continue reading
My new blog post - So it's June 30. Is your year half empty or half full... half over or half begun: Continue reading
1. Drug child at Dentist - 2. Make video of child - 3? 4. Profit. David after dentist got family $150K Continue reading
Fark creator sez Wisdom of Crowds is overrated.. the best part of this are the snarky comments... Full of awesome: Continue reading
Looks like the new version of Digg may not be met as a liberator... Continue reading
And this is the real Adobe/Apple Flash story --> RT @comScore: Rich media and flash account for 40% of all display ad impressions Continue reading
Cool map showing difference in gravity around the planet... I got about 30% of the article but the map is in color :-) Continue reading
Good piece in Fierce Content Management - SarBox takes a small hit... Continue reading
In case you missed it... My blog post: Drip campaigns are for drips... Has lead nurturing jumped the shark. Continue reading
My new blog post... Why Automated Drip Campaigns Are For Drips... Continue reading
Twitter's new way to find friends thru FB... Oh wait no you can't FB blocked.. yes you can..'s complicated Continue reading
I love that ThinkGeek "apologized" for calling their canned Unicorn the "new white meat".. So full of awesome.. Continue reading
Apparently from 02 to 07, the number of books published rose by 66% and the number of music albums as doubled Continue reading