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Robert Rosenthal
Founder and president of Contenteurs, creators of content marketing campaigns that make a measurable difference.
Interests: Current events, reading, writing, trips to urban centers, sustainable housing, adoption, sports, reality television, and exercise.
Recent Activity
One Thing RadioShack Must Do To Survive
Posted Mar 13, 2014 at Optimarketer: The Marketing Optimization Blog
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Antiquated At Age 30
Posted Sep 17, 2013 at Optimarketer: The Marketing Optimization Blog
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Ted: Many online marketing programs would never succeed without the telemarketing component.
Is It "Old School" To Use Inbound AND Outbound Marketing?
A friend recently told me about an inbound marketing advocate who called him "old school" for using a mix of inbound and outbound marketing. For those unaware of the difference: -Inbound marketing pulls in prospects and customers via organic search, blogs and other social media. -Outbound mark...
Thanks, Dan. I've often said the best marketers are the best testers. By the way: I think you guys are doing good stuff.
Is It "Old School" To Use Inbound AND Outbound Marketing?
A friend recently told me about an inbound marketing advocate who called him "old school" for using a mix of inbound and outbound marketing. For those unaware of the difference: -Inbound marketing pulls in prospects and customers via organic search, blogs and other social media. -Outbound mark...
Is It "Old School" To Use Inbound AND Outbound Marketing?
Posted Jun 25, 2012 at Optimarketer: The Marketing Optimization Blog
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Marketing success results from trial and error. Not a single try.
Posted Mar 18, 2012 at Optimarketer: The Marketing Optimization Blog
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Thanks, Katie! Very kind of you to say that.
B2B Marketing Is Now a Revenue Machine. Really.
Business-to-business marketers generally enjoy an advantage over their business-to-consumer counterparts. With average lifetime customer value reaching the five-, six-, or seven-figure range in many cases, the breakeven point on B2B marketing programs is often quite low. At our marketing shop,...
B2B Marketing Is Now a Revenue Machine. Really.
Posted Mar 12, 2012 at Optimarketer: The Marketing Optimization Blog
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Rush Limbaugh, Advertisers, and Doing the Right Thing
Posted Mar 4, 2012 at Optimarketer: The Marketing Optimization Blog
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Robert Rosenthal has shared their blog Optimarketer: The Marketing Optimization Blog
Mar 3, 2012
"Freaking Marketing" Is Now "Optimarketer: The Marketing Optimization Blog"
Posted Mar 3, 2012 at Optimarketer: The Marketing Optimization Blog
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Robert Rosenthal has shared their blog Optimarketer: The Marketing Optimization Blog
Mar 3, 2012
C-Level Gets Passionate About Marketing
Posted Jul 12, 2010 at Optimarketer: The Marketing Optimization Blog
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Marketing Teams Should See the Michael Jackson Film
"The show we create here has to have people leaving and not being able to turn it off. They shouldn't be able to go to sleep. They have to see the sun come up and still be talking about it."... Continue reading
Posted Oct 24, 2009 at Optimarketer: The Marketing Optimization Blog
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Direct Marketing Legend Succeeded by Failing ... and Failing
Posted Oct 5, 2009 at Optimarketer: The Marketing Optimization Blog
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4
If at First You Don't Whup the Direct Response Champ ...
Posted Sep 28, 2009 at Optimarketer: The Marketing Optimization Blog
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