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great post, Scott - and the perfect job title for a role at Compu-Global-Hyper-Mega-Net! (
Great post, Scott - love how this espouses one of the fundamental beliefs of people in the Marketing Technology space, namely that, more often than not, there just *has* to be a better way of doing things. And our job is to define and build it.
thanks Scott, great summary. And love the DNA analogy. Question for you - why do you think it is that, as in this Adage article, technology is generally portrayed as a key component of digital marketing only, as opposed to both on- and off-line marketing?
Thanks Scott, like the structure you've created. Although, if I understand it right, I agree with Roanne - can't the technologist drive, inspire and refine the strategy and the creative too?
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May 18, 2011