This is 's Typepad Profile.
Join Typepad and start following 's activity
Bob Scheier is a 20-year veteran of the IT trade press whose specialty is translating IT jargon into business benefits. Besides writing for major trade publications such as Computerworld, he produces white papers, email newsletters and other marketing collateral for major IT vendors including Microsoft, AT&T, Symantec and Nokia.
Recent Activity
This blog is moving; please adjust your feed...
Posted Feb 28, 2011 at Tech Trends
Comment
0
This blog is moving; please adjust your feed...
Posted Feb 28, 2011 at What Works, What Doesn't
Comment
0
787 Lessons From Boeing For Content Marketers
Posted Feb 7, 2011 at What Works, What Doesn't
Comment
2
Stop the WordPress Madness!
Posted Feb 3, 2011 at What Works, What Doesn't
Comment
9
Are We Scrubbing the LIfe Out of Press Releases?
Posted Feb 1, 2011 at What Works, What Doesn't
Comment
1
If You MUST Write A Press Release, Do It Better
Posted Dec 21, 2010 at What Works, What Doesn't
Comment
0
Holiday Kudos to iPhone, iPod App That Eases Life for Speech-Impaired
Posted Dec 16, 2010 at Tech Trends
Comment
1
12 Quick Content Marketing Tips and Trends
Posted Dec 16, 2010 at What Works, What Doesn't
Comment
0
F5 Extends Its Storage Virtualization Into the Cloud
As data storage needs go up (but budgets don’t) businesses are looking for smarter ways to manage growth (as I recently described in Computerworld) than simply buying more disk. There are plenty of vendors standing by to help with products... Continue reading
Posted Dec 7, 2010 at Tech Trends
Comment
0
Software Automates Sportswriting. Is B2B Content Marketing Next?
Posted Nov 29, 2010 at What Works, What Doesn't
Comment
0
How Much Rope Should You Give a “Corporate Reporter?”
Posted Nov 9, 2010 at What Works, What Doesn't
Comment
2
Software Consultancy: Why MA Is Hot
Software consultancy Software Advice has a good business model: Provide customers free software reviews and advice, both on-line and over the phone, and get paid by vendors when they pass on a quality lead based on those interactions. Its market... Continue reading
Posted Oct 19, 2010 at What Works, What Doesn't
Comment
2
Can PR Firms Find Gold in Marketing Automation Services?
Posted Oct 12, 2010 at What Works, What Doesn't
Comment
3
Finding the Mythical C-Level Exec
Posted Sep 30, 2010 at What Works, What Doesn't
Comment
0
HP Boosts Arrays With QOS, By-The-Drink Pricing For Management Software
Even when the economy tanks, demand for storage soars. Everything from regulations to global collaboration to marketing Webcasts eat up disk space like crazy. But with budgets staying tight, big organizations want to consolidate ever more data on ever fewer... Continue reading
Posted Sep 29, 2010 at Tech Trends
Comment
0
Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users
Posted Sep 20, 2010 at What Works, What Doesn't
Comment
1
Apple Targets The Business Market -- Again
Posted Sep 13, 2010 at Tech Trends
Comment
0
It's Official: Forrester Says B2B Buyers Hate Confusing Jargon
Posted Sep 7, 2010 at What Works, What Doesn't
Comment
2
Hurricane Earl Reporting: All Fear, No News
Posted Sep 3, 2010 at Tech Trends
Comment
0
XebiaLabs, BMC Tackle Java Deployment
Back when Java was launched in the mid 90s, the mantra was “Write once, run anywhere” – one code base could be deployed smoothly across any platform from, say, a smartphone to a mainframe, greatly reducing software development and deployment... Continue reading
Posted Aug 31, 2010 at Tech Trends
Comment
0
When Security's Mission-Critical, Customers Pay Up
It’s long been a truism that companies will only open their wallets and spend on security when the security folks no longer have to prove a “return on investment” from it. When security is just accepted as a necessity for... Continue reading
Posted Aug 24, 2010 at Tech Trends
Comment
0
Toyota Ad Shows Need For Outsider's Eye on Marketing Content
Posted Aug 19, 2010 at What Works, What Doesn't
Comment
2
Amateur Bloggers Jump Ship, Pros Taking Over
A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. The story mentions, in passing, that according to Technorati, professional... Continue reading
Posted Aug 12, 2010 at What Works, What Doesn't
Comment
1
Virtual Trade Shows for Mere Mortals
SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. Not only did it focus on getting customers to talk to each other, (VS. SAP talking at them,) but tracked... Continue reading
Posted Aug 10, 2010 at What Works, What Doesn't
Comment
0
First Rule of Content Marketing: Don't Say Anything Dumb
Posted Aug 3, 2010 at What Works, What Doesn't
Comment
1
More...
Subscribe to ’s Recent Activity