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Rob_wunderman
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Cream will most always rise to the top, as many of Voice's artists have succeeded in. No such thing as fast-tracking quality music in great part because of the "follow the leader-self-gratification-instant stardom mentality" which most talent seems to subscribe to these days. Great music takes hard work, emotional/monetary investment and of course solid writing and production elements that don't get nurtured with this mentality. With the "music is free mentality" how could anyone want to invest in the the recorded music industry, including the labels/wall street. It's been a dead horse for close to 8 years now. These are but a few reasons for the destruction of such a vibrant scene that took so long to create by so many.
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The cream will always rise to the top. Here is a very interesting article pertaining to this: RECORDED MUSIC IS NOT FREE & COMES @ GREAT EXPENSE. CREAM RISING TO THE TOP IS HARDER TO FIND. CIRCUMSTANCES PLAGUING OUR INDUSTRY. https://www.linkedin.com/pulse/recorded-music-free-comes-great-expense-cream-rising-top-wunderman?trk=prof-post
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It's to just about the TV shows Adam is feeling. It's about Quality, the industry as a whole and why we are here in this mess. Great talent is just one small part of the process. Please read my post below and perhaps it may break it down a bit deeper. The global phenomenon of poorly produced recorded music certainly does not help the consumer wish to pay for music. Just look at the self gratification instant stardom mentality that exists and realize this is a huge reason we are here. Great productions (in any genre) take hard work and time...even a great track. An awesome voice has never been hard for me to find. 700+ singles and 80+ Lp projects over 30yrs of Quality. If a song was not ready it was shelved or never released. I chose to remain indie because it gave the ability to put my stamp of soulful QUALITY on it...not to mention working with some of the best producers, engineers and studios without having to lay out major label dough. Pop programmers need to take a serious hard look at Soulful Dance once again to help generate hits and reclaim what has been lost...the Quality. We've got a bevy of incredible talent but treated like the plague Stateside when it comes to Terrestrial radio. I've been to "Top of The Pops" UK several times with artists that stood no chance of breaking here. Signed hundreds of recording over to the majors to break and release worldwide. How quickly they forgot all the huge Pop stars that broke from Dance. When we create a song and it's produced well, it's still one of the few honest pure genres left. Michael Jackson, Madonna, Chic, Prince, The Cure, Donna Summer, Depeche Mode, Shannon, Tears For Fears, Diana Ross, Enigma, Culture Club, Janet Jackson, ABC, Whitney Houston, Yazz, Samantha Fox, Rick Astley, Kylie Minogue, Donna Summer, Taylor Dayne, New Order, Spandau Ballet, Vanessa Williams, etc...you get what I'm saying. The list is endless.
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I understand your pain. Unfortunately the development formula for the majors has resorted to being "Data Driven" as they now believe they have the necessary data to program a hit. SFX and others are responsible for this carrying way too much power for their own good. The volatility of an A&R position is well known however in todays market it's a lost art. We've completely lost the human element of developing music when created in this manner. Seeking out great music through live venue or retail was always a way for A&R and tastemakers to stay on top, but not today. Now you deliver great talent to them and they're clueless also in part due to a "Follow the leader self-gratification instant stardum" mentality which most talent seems to have these days. Great music takes hard work, emotional & monetary investment and of course solid writing and production elements that do not get nurtured with this mentality. This has helped destroy a vibrant scene which took so much to create by so many. Musicologists wholeheartedly agree there's been almost no progression of music as an art form since 2007. It's been a plague of the some of the worst over/under produced music in 60 yrs. Even the best label folk never get through the large percentage of promos they receive and material is known to sit on their floors for months because most great songs were never found this way. So much incredible talent is out there but many other key elements must be present for a great music. This is the missing process. Since so much less money is made through recorded music, it is not pumped back into development. We are in this mess together because when you get "MUSIC FOR FREE" you could NEVER have the same personal relationship to it as spending your hard earned money. We must shift the attitude of the consumer in a big way or we will never nurture great new writers and producers. Regarding breaking music and the deep malaise of quality. There's not too many major labels left, and the ones standing have even more power. Most indie labels still rely on them to deliver our hits and fork up the monies when we deliver the goods. In their survivalist struggle to control market share, legal Digital portals will take on just about any music. Since they are as clueless as most labels regarding market, they offer every Tom, Dick & Harry a deal. This "lets throw it out and see what sticks” mentality has also contributed to the deepest malaise of quality music felt in my lifetime. It used to be an honor having a major distribution deal, but now they're a dime a dozen. Here is a very interesting article pertaining to this: RECORDED MUSIC IS NOT FREE & COMES @ GREAT EXPENSE. CREAM RISING TO THE TOP IS HARDER TO FIND. CIRCUMSTANCES PLAGUING OUR INDUSTRY. https://www.linkedin.com/pulse/recorded-music-free-comes-great-expense-cream-rising-top-wunderman?trk=prof-post
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Nov 8, 2015