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Rockhopper
I'm a life-long learner with insatiable curiosity.
Interests: golf, travel, wine, social technology
Recent Activity
Most Intriguing Startups for 2009
BusinessWeek publishes their list of most intriguing new businesses: The Most Intriguing Startups "Green technology" is the dominant category, along with medical technology this year. Hunch gets $ 2million, while Aardvark is just getting warmed up. Go figure. Overall, this list is a great example of the systems archetype known as Success to the Successful wherein the allocation of resources (i.e., venture capital) is overwhelmingly biased toward those who have "succeeded" in the past - and ignoring those who might be successful if provided with resources. One of the key lessons I learned from my own experiences on Sand Hill... Continue reading
Posted Nov 18, 2009 at Rockhopper's blog
Comment
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Agreed!
Enterprises that can effectively "learn" from their interactions with customers via Social Media must then apply that learning to how they manage these relationships. I would suggest these are critical "Corporate Behaviors" that must accompany the use of social media.
The resulting Customer Insight must inform Customer Strategy, and this Strategy must guide Customer Interactions, which should yield further Customer Insight.
And so it goes...
Social Media's Promise in 2010
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010). All the incessant chanting of new media's Greek chorus notwithstanding, 2009 revealed two emergent fact...
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Oct 2, 2009
This is a wonderful articulation of why passionate creatives might struggle within the more traditional organizations
"We are profoundly frustrated by the daily obstacles that we encounter at every turn. We see all the possibilities, but experience firsthand the barriers that keep these possibilities far out on the horizon rather than within our grasp. {snip} We quickly learn that our passions are viewed as deeply subversive, rather than as treasured assets."
Who will support Passionate Creatives with the transformation of their institutions? For some (including myself) the struggle is overwhelming, so I will leave in search of a more receptive organization.
Are there other organizations like Buckman (http://www.buckman.com/) that have managed to create value for the company and their customers by nurturing innovation and collaboration?
A Labor Day Manifesto for a New World
We speak on behalf of the creatives who are passionate about their work. They experience deep frustration today with the institutional barriers that have been put in their way as they seek to more effectively achieve their full potential. They want and need platforms that can help them connect ...
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