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Kurt Roithinger
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keep in mind that the streaming stuff is mostly a 'throw in' for most amazon prime customers. the free/expedited shipping and no minimum order amount is the real hook for most people. also, since you can split your prime membership across 3 amazon accounts (as long as they all reside at the same address), it makes the whole thing a fantastic deal, regardless of the streaming. if, however, amazon somehow catches up to netflix in terms of depth and breadth of content, it'd would quickly morph into the best bargain one could possibly get. with netflix getting stuff like mad men, it's gonna take something really substantial for amazon to catch up, though. imo, their best bet would be to try and get streaming rights for wb/hbo programming (unlikely) or viacom/showtime (this seems a tad more plausible.)
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Jul 29, 2011