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ron casalotti
NYC
A social media guy, doing social media for businesses and brands.
Interests: Social Media, New York, Broadway
Recent Activity
Yes, because you can't have it both ways. You can't trade upon the fond memories of the movie as a hook to fill theater seats and then omit anything iconic from the original source, including signature songs. In movies, the 11 o'clock number can come very early.
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'The Best Little Whorehouse in Texas Goes Public' - It ran for 16 performances in May 1994. A sequel, I still can't figure out why it wasn't a hit
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Vanessa Redgrave in 'The Year of Magical Thinking'. At the end of the play there was total silence punctuated by collective sobbing throughout the theater, quickly followed by a thunderous standing ovation. Honorable mention to Kathleen Turner in the little-seen play 'Heat'; Jefferson Mays in 'I Am My Own Wife'; Joe Mantello in 'The Normal Heart'
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Not a rating system per se, but I do appreciate the "advisory" of what the content contains. For example, I just saw 'Silence: The Musical - The Unauthorized Parody of Silence of the Lambs' at PS 122 and, if you are familiar with the show or its song titles/lyrics, the warning, "Contains strong language, partial nudity and material that may not be deemed appropriate for children under the age of 14" certainly set my expectations. When I saw a young teenage girl with her family there I wondered if they had seen this notice. So, no ratings per se, but a brief "heads-up" is nice.
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'On the Bun: The Life and Crimes of the Hamburglar'
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George Steinbrenner, because money would be no object and failure would be an unacceptable outcome. Plus, he'd be so controversial that he'd be in the news ALL THE TIME, providing buzz and publicity.
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Be passionate! Be passionate about your show. Be passionate about your cast. Bes passionate about your director, theater, street team even ushers. Passion is what will drive you to success and make others see what you see about your production.
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Obviously, The Book of More Nuns (sounds best when sung like the last line of the title song)
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Kissless. A Touch of Glee? I'm there. Runner Up: Tour de Fierce
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Talk about "Off-Broadway", I saw a touring performance of 'Hairspray' aboard Royal Caribbean's Oasis of the Seas while cruising the Eastern Caribbean in March, and will catch a road show of 'Chicago' on its sister ship Allure of the Seas while in the Western Caribbean in August.
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Paper Mill Playhouse in Millburn, NJ. Saw a great performance of 'Sweeney Todd' there once (among other top shows)
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Monica Lewinsky, we already know what she wore
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West Side Story... because you're a Jet 'til your last dying day.
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NYC Mayor Michael R. Bloomberg as Caldwell B. Cladwell in 'Urinetown', because it's only a matter of time before *that* is taxed, too. Can't you just hear him singing, "Don't Be the Bunny"?
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When I saw The Magic Show, Doug Henning said "All the world's an illusion," and it amazes me how much of that illusion Stephen Schwartz has been responsible for. I've viewed musical theater Day by Day, enjoying all of the Magic To Do on Broadway. And, All the Livelong Day, Schwartz has turned prose into verse for the better, for good. Personally, Defying Gravity has become a life theme for me, especially these days. So, like Geppetto's Pinocchio, I wait for Stephen's next pull on the strings of the musical stage, this time at the opera.
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The last thing the theater industry needs is to strive towards the kind of relationship airlines have with their customers. Less number of shows, in less theaters will increase demand. More attention to secondary market playhouses to hone the skills of both production crews and talent while building engagement with theater lovers who'll travel to NYC to see specific shows -- not just see what shows are available at TKTS and, if not finding something "that sounds good", move on to other city attractions -- is key to long-term growth. And let's stress out-of-town trials (and their subsequent changes or closings) with opening dates within 30 days of preview start. This is New York City; this is the big time; get your act together before trying to charge $130 a seat. Prices are historically high, and rising. The last thing we want is to continually nickel and dime the same audience that's keeping us afloat. ♬... No more bathrooms Like in olden days You come here and pay a fee For the privilege to pee ...♬
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"My Junk" from 'Spring Awakening' was one I always thought had "out-of-show" appeal; I also think "Life is Pandemonium" from '25th Annual Putnam County Spelling Bee' would resonate with many as well.
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It sounds like Colin Quinn has finally found his niche. Always a comic's comic, he excelled at quick commentary as part of MTV's transformational game show, 'Remote Control'. Miscast as news anchor on SNL, now paired with Jerry Seinfeld's backing 'Long Story Short' sounds intriguing, and a show I'd like to see.
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Rants: Shows that charge full ticket price for preview performances. If it ain't ready for critical reviews, it ain't ready for full priced tickets.... Shows that don't open out of town to work out the kinks (technical and plot) before coming to Broadway. Hey! This is New York. Get tour act together before taking up theater space here... Both of the preceding remind me: Why does it feel like 'Spider-Man: Turn Off the Dark' has been in "beta" longer than G-Mail was? Also, Hollywood and TV stars, hone your stagecraft somewhere else first before embarrassing yourself on Broadway. This is the big show -- it's time it returns to getting the respect it deserves. End of rants.
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I go by the adage: "A goal without a deadline is a dream"
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I lead the social media effort for a large media company and am often asked to present on why social media is something companies should embrace -- not avoid. My short answer to the negative review question is that the conversations are already taking place (just not on your site) and people are already being influenced by others' opinions. So the question is, do you want to participate in that discussion? Do you want the opportunity to correct misrepresentations or factual errors, engage your customers and as a result increase brand loyalty and evangelism? If yes, what better place to present your point of view, answer criticism or even just acknowledge the agreement to disagree than on your own site? Social media is something that all companies, big, small, performing, investing, etc., need to embrace and should add someone to their organization who already has experience, as we say, "in the space" (not an exec who just happens to have the time and a Facebook page or an intern just because s/he's young.)
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It is, to me, the single most important qualification to consider when hiring for a social media position. You need someone who already lives in the space, is comfortable in it and who have already exhibited the ability to thrive in a number of social media products and sites. Someone for whom social media is an avocation, not just a vocation. It worked for me in getting my present position, and I've used that approach successfully in hiring my team.
Great analysis! I agree that it's really human nature that lends itself to the most recent getting the grail. Unlike Oscar and Emmy voters, for example, once a Broadway production closes you can't catch up at the end to nominate/vote. Maybe they should allow "certified recordings" of shows that have shuttered to be passed around to the voters to, ahem, refresh their minds?
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Greenblatt's response is damning on two counts: Either there is a budget cutback and he hasn't been told (unlikely, or more likely he is not disclosing so), or, there is no budget cutback, or he is so insecure about his position in this "succeed or else you're out" economic environment, that he refuses to take a stand to green light anything on his own. Neither is a recipe for ratings success.
Toggle Commented May 14, 2009 on Showtime says it's still showtime at Company Town
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