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Rose Burke
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Confessions on a Good Friday, no less! For a global business article, I mislabeled a big company as based in the U.S. instead of U.K. (Slip of the Excel cell.) Now over a dozen people signed off on the article and didn't see the typo ... review fatigue ... we'd been reviewing and adjusting the article for more than two months. But the readers weren't fatigued. They jumped on it instantly! I definitely need to clone myself to do the proofreading for that second pair of fresh eyes!
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Mar 29, 2013