You are welcome:)

Totally agree. The first is to create national strategy for culture. There is not such a thing yet.

Thanks Yiva. I believe that Sweden is doing great by attaching itself to the biggest regional brand: Scandinavia. That brand is guarantee for precision and reliability in services and great scenery for nature lovers.

Thank you Prabir! As it turns out, we have been students in the same time.

Koe ne e tochno taka? Mnogo neshta se promeniha sled 2008 godina, taka che ne mi stava yasno za kakvo govorite.

Chere Marie-Charlotte, vous devez trouver les parties interesses dans votre region vous-meme. Si vous analyser la charte, vous pouvez le faire sans beaucoup d'efforts.

Thank you, Lauren.

My research and 30+ years in the business are the source of this article, Helena:) Rossitza

What is important now is not to only analyze the reality, but also to take action to correct it with sound cultural tourism strategy and product development.

Great blog post about the role of social media and unique cultural experiences in India - the rickshaw culture and the overcrowded roads of the country. I have an observation although. You say: "That's the way to market a destination for tourism, but an important lesson for any other industry as well. If you can create something unique enough, people won't be able to help sharing it with others." Destination marketing for tourism should focus on uniqueness, but should this uniqueness be a nightmarish association to the worst possible travel experience? India has so much positive assets to market - millennial cultural heritage, vibrant life and breathtaking nature landscapes. Why should marketing use the worse of the country? You don't achieve business results with this type awareness, only spreading the information about some unique experience that everybody hates. It is like advising Russia to market itself with the cold of Siberia or Iraq - with the daily terrorist and military attacks. Of course, the best place to freeze to death is in Siberia (not only because of the cold, but because of the poor infrastructure) or the best place is to get killed by roadside bomb is in Iraq, but you would never market these places based on deadly experiences. And,I really don't believe that India's National DMO would agree with you - just see the Incredible!India videos on youtube and you will agree that they are doing just fine advertising the positive assets of the country, not the negative.

Yes, you are right - personal experiences are much more effective in travel promotion, although they are not enough. An integrative campaign should include the videos you are talking about + many other initiatives, including trying to enter in the creative city list of UNESCO.

Great group, already joined. Thanks for inviting me.