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Rossitza Ohridska-Olson
Pompano Beach, FL and Stara Zagora, Bulgaria
Macro-strategist with focus on the business of cultural tourism.
Interests: art, world travel, the future of tourism geographies, the usage of social networks for cultural tourism marketing, arhaelogy, thracology, travel industry, eastern europe
Recent Activity
You are welcome:)
Rossitza's 12 Steps for Creating Cultural Tourism Product
1. Understand what is cultural tourism. Read definitions, consult experts. Cultural tourism is NOT only visiting 200 years old churches in a broken bus or a car without air conditioning at 40 ° C (104 ° F). See my definition for cultural tourism in the 21st century. 2. Know what your clien...
Totally agree. The first is to create national strategy for culture. There is not such a thing yet.
National Institute for New Technology and Culture Marketing - Национален Институт по Нови Технологии и Маркетинг в Културата
Национален Институт по Нови Технологии и Маркетинг в Културата (НИНТМК) Идеен Проект Автор: Росица Охридска-Олсон Настоящият документ е идеен проект за създаване на Национален Институт по Нови Технологии и Маркетинг на Културата. Той е плод на объждания и проучвания мецду различни индивиди и...
Thanks Yiva. I believe that Sweden is doing great by attaching itself to the biggest regional brand: Scandinavia. That brand is guarantee for precision and reliability in services and great scenery for nature lovers.
Country Branding and Tourism
Country Branding From A Global Cultural Tourism Perspective: Part Four A comparison between different countries based on FutureBrand Country Branding Index (CBI) and the Anholt-GfK Roper Nation Brands Index (NBI) I always supported the theory that the great branding of a country influences in b...
Thank you Prabir! As it turns out, we have been students in the same time.
The Day of Cyrillic Alphabet, Slavonic Culture and Enlightenment
One of the oldest cultural holidays in Europe The “Day of Saints Cyril and Methodius” is celebrated as an ecclesiastic observance since the 11th century A.D., accordingly to old church chronicles. This holiday commemorates the work of the brothers who created a writing system for the Slavonic...
Koe ne e tochno taka? Mnogo neshta se promeniha sled 2008 godina, taka che ne mi stava yasno za kakvo govorite.
Cultural Herritage Law - Rossitza Ohridska-Olson Position
Становище по Проектозакона за Културното Наследство Росица Охридска-Олсон Това е лично становище, което отразява основните промени в новия Проектозакон за Културното Наследство и не изразява мнението или становището на никой държавен, общински или частен орган или личност, освен на автора. Ве...
Chere Marie-Charlotte, vous devez trouver les parties interesses dans votre region vous-meme. Si vous analyser la charte, vous pouvez le faire sans beaucoup d'efforts.
Stakeholders's role in cultural tourism and the effect of travel industry on them
This is something I prepared for a new book. The “Main stakeholders in the formation of cultural tourism products and services: Their role and the tourism effects on their development.” is a simplified visualization of the relationships from the process of formation of the cultural tourism p...
The Creative Tourism Business Model
Posted Jul 10, 2010 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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Thank you, Lauren.
The Day of Cyrillic Alphabet, Slavonic Culture and Enlightenment
One of the oldest cultural holidays in Europe The “Day of Saints Cyril and Methodius” is celebrated as an ecclesiastic observance since the 11th century A.D., accordingly to old church chronicles. This holiday commemorates the work of the brothers who created a writing system for the Slavonic...
The Day of Cyrillic Alphabet, Slavonic Culture and Enlightenment
Posted May 24, 2010 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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My research and 30+ years in the business are the source of this article, Helena:) Rossitza
The Cultural Tourism in 2010: Trends, destinations and business outlook
Tweet this Tweet this Tweet this Tweet this Tweet this Tweet this Global economic and energy responsibility, new and exciting technologies, and drastic transformations in travelers’ profile will continue to shape the cultural tourism in 2010. As 2009 had proven, the cul...
What is important now is not to only analyze the reality, but also to take action to correct it with sound cultural tourism strategy and product development.
Managing no-destinations - an interesting trip to Macedonia
I was exited, trilled and delighted to accept the invitation for visiting the region of Kumanovo/Skopje and to create a strategy for cultural tourism for the North East region of Macedonia. (Why I insist of using the name of Macedonia instead of Former Yugoslav Republic of Macedonia is another...
Great blog post about the role of social media and unique cultural experiences in India - the rickshaw culture and the overcrowded roads of the country.
I have an observation although. You say: "That's the way to market a destination for tourism, but an important lesson for any other industry as well. If you can create something unique enough, people won't be able to help sharing it with others."
Destination marketing for tourism should focus on uniqueness, but should this uniqueness be a nightmarish association to the worst possible travel experience? India has so much positive assets to market - millennial cultural heritage, vibrant life and breathtaking nature landscapes. Why should marketing use the worse of the country? You don't achieve business results with this type awareness, only spreading the information about some unique experience that everybody hates. It is like advising Russia to market itself with the cold of Siberia or Iraq - with the daily terrorist and military attacks. Of course, the best place to freeze to death is in Siberia (not only because of the cold, but because of the poor infrastructure) or the best place is to get killed by roadside bomb is in Iraq, but you would never market these places based on deadly experiences.
And,I really don't believe that India's National DMO would agree with you - just see the Incredible!India videos on youtube and you will agree that they are doing just fine advertising the positive assets of the country, not the negative.
Marketing India With The Rickshaw Challenge Race
If you imagine what India looks like, chances are you will picture two things. The Taj Mahal (of course) and the organized chaos of the Indian roads. In most cities large and small, people, cows, bicycles, cars, elephants, trucks and scooters all coexist in a transportation ecosystem that has ...
National Geographic Traveler Confirms Trends in Cultural Tourism
Posted Apr 26, 2010 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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Yes, you are right - personal experiences are much more effective in travel promotion, although they are not enough. An integrative campaign should include the videos you are talking about + many other initiatives, including trying to enter in the creative city list of UNESCO.
Creative Tourism: Destinations vs. Passions? Or both…
The ultimate form of cultural tourism – experiencing the creation of cultural values in the creative tourism – continues to be a big trend in destination marketing. The focus is on local arts, crafts, gastronomy, wine culture, and everything that a place can offer. Combined with the brand war b...
Creative Tourism: Destinations vs. Passions? Or both…
Posted Apr 11, 2010 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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iPad = iCulture?
Posted Apr 5, 2010 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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Rossitza Ohridska-Olson is now following The Typepad Team
Mar 15, 2010
Thracian Helmet with Mask
Thracian Helmet with Mask, originally uploaded by The Traveling Frog - Rossitza and Stevan Olson. Thracian Helmet with Mask: Amazing photo. National Museum of History, Bulgaria Continue reading
Posted Jan 18, 2010 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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The Cultural Tourism in 2010: Trends, destinations and business outlook
Posted Jan 3, 2010 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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Rossitza Ohridska-Olson is now following Seth Godin
Dec 10, 2009
Great group, already joined. Thanks for inviting me.
Country Branding From A Global Cultural Tourism Perspective
A comparison between different countries based on Future Brand Country Branding Index (CBI) and the Anholt-GfK Roper Nation Brands Index (NBI) Finally my (im)patience is generously rewarded: the Country Brand Index of Future Brand is here. That, on the top of the 2009 edition Nation Brands...
Country Branding From A Global Cultural Tourism Perspective
Posted Nov 7, 2009 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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The Good, the Bad and the Unusual: the new Strategic Plan for Cultural Tourism Development in Bulgaria
Posted Oct 31, 2009 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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The INTELLECT Institute
Posted Sep 23, 2009 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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Cultural Tourism Trends: Exotic destinations are first choice in ideal situations
Posted Sep 18, 2009 at Cultural Realms - Rossitza Ohridska-Olson's blog about the business of cultural tourism
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