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Imagine this scenario:
Don: "Crackers are bad!"
Me: "No... they're great."
Don: "But you have six truckloads of crackers! You can't eat that! Therefore crackers are bad."
Replace crackers with "tons of data", and it's the same thing.
But in regards to social... if I can sell pool pumps on Facebook, soap shouldn't be that hard. ;)
The drama that swirls around data in marketing
Great article in The New York Times this past weekend, Can Social Media Sell Soap?, sheds some light on the war in marketing between the "humanists" of Don Draper's world and the "quants" of the digital marketing revolution. The essence of the story: data-driven marketing is incredibly promising,...
I'm Chief Tactical Officer, which is exactly this kind of role. I have the advantage of sharing a title with Worf, however. :D
What do you call a marketing technologist?
There's a punchline in there somewhere, but I'm partially serious. While everyone is coming around to the merging of marketing and technology/IT — and the value of hybrid roles to lead and operate at that intersection — the titles that people use for these roles vary tremendously. I like the phra...
And now they've enabled scheduling! It's not quite as sophisticated as ad scheduling, but it's an excellent expansion of the tool.
Advertising on Google? Helps to know Javascript
Javascript is something that all web programmers should know. But advertisers? The people who manage paid search campaigns on Google? What possible use could they have for learning Javascript? Google has one in mind. At SES San Francisco this week, I sat in on a Google session where they were dem...
I have a Zuckerbergian "Move Fast and Break Things" sign in my office, which was originally printed by the COO. We've since clarified that it only counts if you can once again move fast after breaking something (iteration, not careless catastrophe), which is right in line with this approach.
"An expert is a man who has made all the mistakes which can be made, in a narrow field."
- Niels Bohr
"We want to test bold, new ideas that always work."
Nobody likes to see their idea lose. Everybody wants straight A's. Look good for the boss. It's the Lake Wobegon effect: all the children are above average. (If you don't appreciate that joke, take this pop quiz.) So at some level it's not surprising that survey data of Fortune 1,000 marketers ...
I agree with Eric, but these questions at the beginning of an interview could very well lead to a conversation that will reveal value beyond the questions themselves.
Besides, they're great fodder for tormenting colleagues, if nothing else! I just spent several minutes encouraging people to spend time on khanacademy because of this article. ;)
Should marketers be able to answer these 5 stats questions?
Last week, I gently ribbed the Marketing Leadership Council of the CEB over their HBR post, Marketers Flunk the Big Data Test. I felt the statistics they were sharing about marketers not being very statistically savvy were themselves a little questionable. In response, one of the authors of tha...
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