Just a great article! As an agency-side digital marketer, I have often worried about this proliferation of client-side marketing tools. We can only remain proficient at a certain amount, but our clients can be working with wildly varying marketing tech stacks. I suppose one of the big challenges of the large spread of marketing technologies will be how people in marketing can adapt and relate. It makes it harder than ever for marketers to move organization to organization. You need to learn a whole new suite of tools, with the processes that go with them. So marketing remains a samurai art...

That's a great story if you work with an agency that's knocking itself out to stay at the leading edge of digital developments. I'm going to dig deeper to find out more about WHAT exactly these CMOs are missing from their traditional agency offerings. The inability to execute effectively and in a localized way in emerging markets was certainly eye-opening. Thanks for sharing this, Scott.