This is Rskin11's Typepad Profile.
Join Typepad and start following Rskin11's activity
Rskin11
Recent Activity
Just a great article!
As an agency-side digital marketer, I have often worried about this proliferation of client-side marketing tools. We can only remain proficient at a certain amount, but our clients can be working with wildly varying marketing tech stacks.
I suppose one of the big challenges of the large spread of marketing technologies will be how people in marketing can adapt and relate. It makes it harder than ever for marketers to move organization to organization. You need to learn a whole new suite of tools, with the processes that go with them.
So marketing remains a samurai art...
Why marketing software will never be like ERP
I ran across a thought-provoking article earlier this week on GigaOm — Marketing is the next big money sector in technology — by Ajay Agarwal of Bain Capital Ventures. It begins with the reference to the Gartner report from December the suggested by 2017, CMOs will have larger technology budgets ...
That's a great story if you work with an agency that's knocking itself out to stay at the leading edge of digital developments.
I'm going to dig deeper to find out more about WHAT exactly these CMOs are missing from their traditional agency offerings. The inability to execute effectively and in a localized way in emerging markets was certainly eye-opening.
Thanks for sharing this, Scott.
CMOs to agencies: adapt or die
The CMO Council released their latest report on client/agency effectiveness this week. (You can download a free executive summary from that link, or spring $199 for the full report.) Out of the myriad of survey-driven stats from 6,000 corporate marketers across a wide range of major brands, one f...
Rskin11 is now following The Typepad Team
Jan 25, 2012
Subscribe to Rskin11’s Recent Activity