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Roopinder Tara

Novato, California (near San Francisco)

CAD, CAM and CAE editor

Interests: Trail running so superior to marathons! I swim but it's more like thrashing. Most of my daydreams are of my time on a road bike.

Recent Activity

Industry Veteran Jeffrey Rowe Joins Engineering.com

Nov 12, 2018--Engineering.com, the largest online publication for engineers, is pleased to announce the addition of Jeffrey Rowe. Jeff, a CAD, CAM and CAE industry veteran will lead engineering.com Design Software and Simulation sections. “We are delighted to have Jeff... Continue reading

Posted 2 days ago at The CAD Insider

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It’s a GD Invasion: Generative Design Takes Over a Conference

ASSESS 2018 attended by many from a fast-growing generative design industry. Continue reading

Posted Nov 5, 2018 at The CAD Insider

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Amazon's 2nd Headquarter in Atlanta? Sure Thing, They Are Saying.

he billion dollar decision as to where Amazon will build its "2nd headquarters' has been the subject of much speculation and consternation. But if you want to know something big is going to happen, you listen to architects and engineers.... Continue reading

Posted Oct 31, 2018 at The CAD Insider

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Hexagon Buys Bricsys. Does It Matter?

(Image courtesy of Bricsys.) At Bricsys’ annual reseller event, which recently concluded in London and was attended by a few hundred, the expectation was to learn about the recent enhancements of BricsCAD. But, the biggest news came from a Hexagon... Continue reading

Posted Oct 30, 2018 at The CAD Insider

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COMSOL Who? The Smartest Guys Get the Least Attention

A multi-physics solution company holds its annual North America conference in Newton, MA. Continue reading

Posted Oct 10, 2018 at The CAD Insider

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Onshape Ready to Bring Back the Golden Age of CAD Media Relations

John McEleney, co-founder of Onshape, shown here on a recent visit to Shanghai John McEleney, co-founder of Onshape, ex-CEO of SolidWorks, is having a busy day. He’s been to the Develop3D conference for most of the day, where Onshape is... Continue reading

Posted Oct 4, 2018 at The CAD Insider

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If Autodesk is Not Careful, It Could Make a Profit Next Quarter

Following quickly on the heels of an interview with Autodesk CEO (soon to appear in engineering.com), we read about Autodesk most recent quarter. Though Andrew Anagnost and I spoke for an hour, he did reveal any mention of what may... Continue reading

Posted Aug 27, 2018 at The CAD Insider

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Déjà Vu - Scott Borduin Back as CTO of Autodesk, Filling Vacancy Left by Jeff Kowalski

Scott Borduin, CTO of Autodesk once again. (Picture courtesy of Autodesk) Scott Borduin, acting CTO of Autodesk, after the departure of Jeff Kowalski, was told yesterday (August 21, 2018) that the position is his for keeps. Scott was previously CTO... Continue reading

Posted Aug 22, 2018 at The CAD Insider

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Heppleman’s Shiny Objects Pay Off as Rockwell Buys in for a Billion Dollars

It’s a good time to be Heppelmann, work at PTC, or be an investor. Continue reading

Posted Jun 27, 2018 at The CAD Insider

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Brenda Discher Leaves Autodesk for Top Marketing Spot at Siemens PLM

Most CAD insiders know Brenda Discher from Autodesk, where she was involved with launching one mechanical design product after another, starting with Mechanical Desktop, then Inventor and most recently Fusion 360. Discher recently made news for leaving Autodesk, where she... Continue reading

Posted Jun 6, 2018 at The CAD Insider

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Autodesk Loses Less This Quarter Than Any Quarter in Previous 2 Years

The company that was once the CAD leader continues to post losses but at a slower rate. Continue reading

Posted May 30, 2018 at The CAD Insider

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Bombs Drop in San Francisco: Carl Bass Disses Onshape

You have to be at TEC Talk. If you’re not, they’ll talk about you. Continue reading

Posted May 23, 2018 at The CAD Insider

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NVIDIA Feels Uber's Accident

NVIDIA, a self driving technology company that may have overplayed its partnership with Uber (they had only sold Uber GPUs, not any automated vehicle systems) saw its stock plummet by as much as 10%, losing billion of dollars in valuation,... Continue reading

Posted Apr 3, 2018 at The CAD Insider

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Autodesk Losing $174 Million Not as Bad as it Looks

For those who are keeping track, yesterday’s news about Autodesk’s quarter marked the 11th quarter in a row of losses for the CAD, CAM and CAE software giant. However, this includes a $94 million in restructuring costs. Last quarter, Autodesk... Continue reading

Posted Mar 10, 2018 at The CAD Insider

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Biggest News at SOLIDWORKS Conference Comes from Autodesk

A blonde in heels will turn heads at any engineering event. Women are rare. But walking the aisles of SOLIDWORKS World, escorted by "user group guy" Richard Doyle, was no ordinary blonde. Here was Lynn Allen, Queen of CAD, entertainer... Continue reading

Posted Feb 12, 2018 at The CAD Insider

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Onshape Not Making a Profit Is Crazy. Like a Fox

For the first few years of Amazon.com’s existence, it mostly sold books. Although it was successful in muscling into the book market, putting regular bookstores out of business, Americans were at the same time losing interest in reading books. Amazon... Continue reading

Posted Dec 21, 2017 at The CAD Insider

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Facing the Storm as Autodesk Stock Plunges

Autodesk’s stock looks like it fell off the edge. Share prices were down 20% this morning. This after the recent Q3 announcement that the company lost $120 million. You’ll be feeling bad if you are invested in Autodesk. You’ll be... Continue reading

Posted Dec 4, 2017 at The CAD Insider

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Autodesk Layoffs May Be Its Biggest Ever

Laid off office workers. Two on the end have received a good severance package. (Stock photo). Autodesk just announced that it will reduce its workforce by 1,150, or around 13%. The bomb was dropped in the company’s quarterly financial call,... Continue reading

Posted Nov 28, 2017 at The CAD Insider

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What Are We…Bastards?

Autodesk users who bought for keeps find themselves in a new class of customer. (Characters from Game of Thrones, picture from Overpowered Entertainment, meme created on ImgFlip.com) Users come to Autodesk University to sharpen their skills, learn from instructors and... Continue reading

Posted Nov 25, 2017 at The CAD Insider

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You Won't Like What the New Autodesk CEO is Saying – But You Need to Hear It

Good morning, America… or is it? CEO Andrew Anagnost kicks off Autodesk University with thoughts of an overcrowded earth and the impending loss of jobs. Not yours, though -- if you pay attention. (Picture from Autodesk video of AU2017) Autodesk... Continue reading

Posted Nov 25, 2017 at The CAD Insider

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SOLIDWORKS Propping up Dassault Systemes

Last quarter results show SOLIDWORKS revenue way up, CATIA down. Continue reading

Posted Nov 1, 2017 at The CAD Insider

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Bottom of the 9th, PTC Hits One to Win It

A great 4th quarter give PTC a 2% increase in revenue for the year, despite the losses for previous 4 quarters. Continue reading

Posted Nov 1, 2017 at The CAD Insider

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Autodesk Makes New Math to Explain Why It Had A Good Quarter

In the first quarter under new leadership, you might have expected to see a turnaround in Autodesk’s predicament. Andrew Anagnost has been sole CEO since June. What is he waiting for? Seriously, Andrew has taken control of a rather large... Continue reading

Posted Aug 28, 2017 at The CAD Insider

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Feeling Out of Place in the Silicon Valley

Sunnyvale, CA - the beating heart of the Silicon Valley. Lobby of the Plug and Play Center The Plug and Play Center, in Sunnyvale, CA, the beating heart of Silicon Valley, is the unlikely venue for a venerable CAE company’s... Continue reading

Posted Aug 19, 2017 at The CAD Insider

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Urban Planning – Autodesk Leaving Marin Is Unofficial

On my first visit to Autodesk, I look out the glassed-in lobby to see deer on the foggy hills of San Rafael. I immediately fell in love with Marin County, California’s little gem on the other side of Golden Gate... Continue reading

Posted Jul 19, 2017 at The CAD Insider

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