This is Lee's Typepad Profile.
Join Typepad and start following Lee's activity
Join Now!
Already a member? Sign In
Recent Activity
This is perfect example of how SBUX is truly a company that is behind the times and ignorant to it's value in the marketplace. I was personally part of one of the online focus groups, having posted almost 800 times, many of those posts being new marketing and product ideas. No matter how honest and straightforward I was in my opinions nothing was acted upon. Instead just rhetoric spin over and over again from the SBUX marketing staff. I think it's worse to ask for ideas and not act on any of them versus not asking for ideas. It truly alienates your core customers. This company is truly broken.
Toggle Commented Jan 28, 2010 on Tough Love For Starbucks at Brand Autopsy
1 reply
Lee is now following The Typepad Team
Jan 28, 2010