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Lee
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This is perfect example of how SBUX is truly a company that is behind the times and ignorant to it's value in the marketplace. I was personally part of one of the online focus groups, having posted almost 800 times, many of those posts being new marketing and product ideas. No matter how honest and straightforward I was in my opinions nothing was acted upon. Instead just rhetoric spin over and over again from the SBUX marketing staff. I think it's worse to ask for ideas and not act on any of them versus not asking for ideas. It truly alienates your core customers. This company is truly broken.
Toggle Commented Jan 28, 2010 on Tough Love For Starbucks at Brand Autopsy
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Jan 28, 2010