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Russ Jefferys
Berkshire, UK
Brand marketing and communications consultant
Interests: Passionate about finding new ways for brands to connect and communicate with customers. Experience working with blue chip brands, multi-billion pound investment management companies, charities, SMEs and sports governing bodies.
Recent Activity
Tend to agree Guy and Southampton is a great example.
It was discussed on the Football Weekly podcast the merits of a 'sponsor' coming in and immediately changing the name back to St James' Park... This would obviously be a huge gesture that would generate enormous initial coverage, but could it work long-term? It would rip up the traditional sponsorship rule-book but maybe a new way should be considered?
It definitely feels like Ashley has attempted to take the sting out of the tail for any future brand coming in. If nothing else he and the board certainly have a thick skin!
Can a sponsor re-brand a stadium with heritage?
As Newcastle United’s much maligned owner, Mike Ashley, renames the 119-year-old St James’ Park to the Sports Direct Arena overnight, we got to thinking: Can an existing stadium ever adopt a new name that’s accepted by the media and supporters alike? Conventional wisdom would have it that br...
Interesting. I think the two can happily co-exist, as alluded to in other comments.
The way I digest news/information I suspect is fairly typical nowadays.
Twitter, FB, RSS feeds etc all provide timely snippets of info that help to pique an interest - but I couldn't give up subscriptions to weekly or monthly magazines or stop buying weekend newspapers for when I want to immerse myself in the detail.
There's definitely a time for real-time, but I'll always find time for Time.
Time Magazine vs Facebook
Time Magazine just announced Mark Zuckerberg as Person of the Year for 2010. Excellent choice in my opinion. Zuckerberg built a company from scratch that now serves a half billion people worldwide. But what really got me thinking is how the two media properties - Time Magazine and Facebook – ar...
15 Seconds of Fame
Posted May 25, 2010 at Russell Jefferys
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Russ Jefferys is now following David Meerman Scott
May 20, 2010
Pringles Oversharers
Pringles Oversharers | Home I came across @Pringles latest campaign the other day - a gentle 'poke' at all those who post banal updates on FB or Twitter. The beauty of this idea is of course that Pringles has earned its position as being the authority on sharing - a... Continue reading
Reblogged May 19, 2010 at Russell Jefferys
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Accelerating Crisis Comms
Toyota’s attempt to restore credibility after 8m vehicles were recalled worldwide with mechanical problems is to roll out a £20m pan-European ad campaign that places emphasis on the role of its employees and their commitment to quality. This week’s Marketing magazine (12th May) quotes Toyota GB Marketing Director John Thomson... Continue reading
Posted May 14, 2010 at Russell Jefferys
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Russ Jefferys is now following Tom Fishburne
May 13, 2010
Russ Jefferys is now following James Gubb

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May 13, 2010
James - your example is exactly the kind of conflict I'm seeing with organisations nervous about what and how much to publish. I think you need to ask 'what do we want to achieve by making this content available?' 150 page pdf's will have limited value to the end-user for the reasons you mention.
I'm a fan of Amazon but feel the 'preview' approach won't be enough to engage customers / clients in your case.
What about pulling out interesting / provocative sections from your books and featuring them over a period of days / weeks / months? That way you can lead the conversation and spark some debate, rather than uploading huge documents that might be ignored.
Bikini Blitz for Brands
I'll admit that I'm not exactly the target demographic for the women-only outdoor group-fitness people Fit For a Princess. But my wife-to-be is and it was with some excitement that she removed the bright pink flyer from our doormat and set about investigating their Bikini Blitz promotion. The c...
Russ Jefferys is now following Jeff Korhan
May 13, 2010
Russ Jefferys is now following Seth Godin
May 13, 2010
Russ Jefferys is now following David Berkowitz
May 13, 2010
Bikini Blitz for Brands
I'll admit that I'm not exactly the target demographic for the women-only outdoor group-fitness people Fit For a Princess. But my wife-to-be is and it was with some excitement that she removed the bright pink flyer from our doormat and set about investigating their Bikini Blitz promotion. The concept is... Continue reading
Posted May 13, 2010 at Russell Jefferys
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May 12, 2010
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