Tend to agree Guy and Southampton is a great example. It was discussed on the Football Weekly podcast the merits of a 'sponsor' coming in and immediately changing the name back to St James' Park... This would obviously be a huge gesture that would generate enormous initial coverage, but could it work long-term? It would rip up the traditional sponsorship rule-book but maybe a new way should be considered? It definitely feels like Ashley has attempted to take the sting out of the tail for any future brand coming in. If nothing else he and the board certainly have a thick skin!

Interesting. I think the two can happily co-exist, as alluded to in other comments. The way I digest news/information I suspect is fairly typical nowadays. Twitter, FB, RSS feeds etc all provide timely snippets of info that help to pique an interest - but I couldn't give up subscriptions to weekly or monthly magazines or stop buying weekend newspapers for when I want to immerse myself in the detail. There's definitely a time for real-time, but I'll always find time for Time.

James - your example is exactly the kind of conflict I'm seeing with organisations nervous about what and how much to publish. I think you need to ask 'what do we want to achieve by making this content available?' 150 page pdf's will have limited value to the end-user for the reasons you mention. I'm a fan of Amazon but feel the 'preview' approach won't be enough to engage customers / clients in your case. What about pulling out interesting / provocative sections from your books and featuring them over a period of days / weeks / months? That way you can lead the conversation and spark some debate, rather than uploading huge documents that might be ignored.