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Ruth P. Stevens
New York NY
Author of Maximizing Lead Generation; Trade Show and Event Marketing; and most recently B2B Data-Driven Marketing.
Interests: B2B marketing, sales lead generation, marketing education
Recent Activity
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The results of this study highlight that when you buy database from a reputable company you can reply on data accuracy. When you buy from unsolicited database vendors without portfolio and prices that are too good to be true, you get what you pay for. Continue reading
Posted Apr 26, 2016 at Sales Lead Management Today
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I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing... Continue reading
Posted Jul 14, 2015 at Sales Lead Management Today
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From Ruth P. Stevens. Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. More...click on title Continue reading
Posted May 7, 2015 at Sales Lead Management Today
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May 6, 2015