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Miklós: To buck this trend, our Titleist account grew 20% ($104,000 whoelsale) for Acushnet's FY 2009 based on the following three factors: 1)Our commitment to our existing serious players' total game improvement and full line custom fitting. 2)Reaching outside our geographic area and membership via new social media platforms by pulling players from multiple clubs in our city of Austin, TX from Houston, San Antonio, Dallas, and other states including Minnesota, Michigan, Oregon, and Lousiana. 3)Using techniques demonstrated by authors Tim Ferriss and Gary Vaynerchuk that helped focus our internal systems of operations and passion for helping serious players.
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Jan 17, 2010