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Sarafarber
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Fascinating! And to answer your question... yes! Our Schmovie box features our giant Schquid Trophy character... and he's looking right at the consumer. Probably not a coincidence that it was designed by an art director from the world of advertising (my partner). :)
Commented May 23, 2014 on Toy and Game Packaging, What We Can Learn from Cap’n Crunch and the Trix Rabbit at Global Toy News
Toy and Game Packaging, What We Can Learn from Cap’n Crunch and the Trix Rabbit
What draws a consumer’s eyes to a package? Well, maybe its eye’s; not yours but the ones on the package looking back at you. That according to a very interesting article by Kate Murphy writing for The New York Times in a piece entitled: “Psst. Look Over Here.” It appears that the cereal ...
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