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Sarafarber
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Fascinating! And to answer your question... yes! Our Schmovie box features our giant Schquid Trophy character... and he's looking right at the consumer. Probably not a coincidence that it was designed by an art director from the world of advertising (my partner). :)
Toy and Game Packaging, What We Can Learn from Cap’n Crunch and the Trix Rabbit
What draws a consumer’s eyes to a package? Well, maybe its eye’s; not yours but the ones on the package looking back at you. That according to a very interesting article by Kate Murphy writing for The New York Times in a piece entitled: “Psst. Look Over Here.” It appears that the cereal ...
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May 22, 2014
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