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Severe is an understatement Annie. I personally feel that this paper, published by the MRS, is a desperate attempt to stifle an emerging methodology that they don’t fully understand. I am not surprised though because there was a similar resistance to online surveys, online panels and online qual. This is just the most recent example of how an “organization” is getting in the way of innovation. Market research must change and adapt to meet the needs of today’s consumers, otherwise it will become irrelevant. Thankfully our industry is full of creative and entrepreneurial minds that have the foresight to leapfrog reports like these and push the industry forward.
The difference between social media monitoring and social media research? Continue reading
Posted Jul 27, 2010 at SawchukMR's blog
SawchukMR is now following 6Consulting
Jul 27, 2010
Thanks for the excellent definitions Ray. There has been some debate about engaging respondents for research via social media. I’m curious to know what you, and the readers of this blog, think about that.
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Jul 14, 2010