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It's amazing how big the online ad biz has gotten on incredibly outdated serving technology. API's don't exist, XML isn't even groked and 3rd party data syndication is a mess. For the sake of all of us Troy I hope you guys do successfully build a CPE. Great writeup.
Being early is still wrong... wrote about it before joining @rafer at lookery. Here's the post: Also @rafer talks about being early/wrong in the wrap up post on lookery:
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Dec 18, 2009