Jim, thank you for picking up the conversation. I agree completely with what you're saying. A few further thoughts on my post and your response: I by no means intended to denigrate the value of tactical work. Strategic doesn't happen without tactical. Stuff doesn't get done without tactical work. Tactical work is the execution of strategy - and so I very strongly believe that tactical work is an essential part of strategy. And there are times in all of our lives - professional and personal - where the focus is squarely and solely on tactical. That's a reality. My post is more to explore my own thoughts around this conversation and to open it up in a different way. It's a reflection on the mindset that - ironically, and I think in a kind of unconscious way - thinks that tactical is not 'good enough' and not strategic in its own way. I think (and I'm working this out as I write) that what bothers me is the perception that we're not already doing something important and 'strategic' by doing what we do - which is work with information and make it VALUABLE to others. We do that in a variety of ways - from shelving books to working with very high-level people across our society. What I'm arguing is that, as a profession, we have a really curious (in the sense of inquisitive) and unique perspective and set of skills that can be and are strategic in themselves. I think we need to think differently and stop lamenting and complaining to ourselves, essentially, that we're undervalued. I would say we're the ones undervaluing ourselves.