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Hi Bill. Love the Digging for Worms story. I especially like your secret social media marketing lesson: when you would ask your customers about the best fishing spots, conditions and lures as you sold them bait, you were using your market position as aggregator to create and deliver added value with user generated content: the information and stories they provided you. Great, easy-to-understand lesson. -sean
Toggle Commented Dec 12, 2011 on Digging for Worms at DR4WARD
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Dec 11, 2011