One enormous elephant in the room here seems to be the notion of accounting for the costs/spending on transportation and utilization of integrated billing/pricing to leverage said outlays resulting in optimal use, performance and benefit AND notable should potentially be able to play a critical role in driving and organizing cooperative transport modes/services over single-owner/driver mode, which is not only highly wasteful, but inordinant costly and thus a BIG factor in pushing many, many individuals and households into functional poverty here in the US. Said more simply when will there be a single mobility management and membership service that makes the bargain of dramatically reducing individual/household transportation costs? After all it seems pretty compelling to me that virtually no one wants to spend more on transportation itself....