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Full disclosure here: I work for ASAE -- the American Society of Association Executives. Yes, it's very meta. If are right, I agree with you. A professional organization trying to protect itself from encroachment from other professions and sectors is doomed to irrelevance. But I don't think that's what's happening here. You make the mistake of assuming that one guy speaks for PRSA's position. The groups you name -- PRSA, AMA -- they get this more than your post would have readers believe. Yes, they'll have members who think and say many different things. But those groups understand it's not either/or, it's both/and. More than a lot of groups, they understand that the game has changed. I certainly agree with the part of your post that says no department owns or should control social media. We're at a point where it's going to touch multiple workgroups in different ways. I think the smartest organizations have begun to understand this and what formerly was a policy controlled in one area has begun to become more democratized throughout the organization. And I certainly think a lot of professional societies and trade groups are behind the curve in understanding how the social web changes the business they're in. But to say none of us understand it and that we're all useless and irrelevant is too broad a brush.
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Apr 5, 2011