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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Find us at Now with improved search and even more sparkles. Continue reading
Posted Oct 23, 2018 at Seth's Blog
When we go looking for a co-worker, a freelancer, a vendor or even a boss, we're hoping for something. It might be: Perfect Interesting Accommodating Productive Challenging and a host of other attributes that any of us are able to... Continue reading
Posted Jun 4, 2018 at Seth's Blog
It's that time of year again... If you hear "Pomp & Circumstance" playing, you know you're in the right place, and you also know you're about to witness a pre-electrification (never mind pre-digital) event. Who's it for? What's it for?... Continue reading
Posted Jun 3, 2018 at Seth's Blog
Ice skating requires two things: smooth ice and gravity. Without a reliable foundation, you can't move forward. And without the constraints and boundaries put on us by gravity, you can't move at all. The free market, the holy grail of... Continue reading
Posted Jun 3, 2018 at Seth's Blog
Begin in the middle. The first paragraph, where you lay out what's about to happen. The half-apology you use to preface your comments at the meeting. The email that takes a paragraph or two to get to the point... You... Continue reading
Posted Jun 2, 2018 at Seth's Blog
[Breaking news! You'll soon be reading this blog on a new site... because you're here, now, you qualify as part of our preview beta team if you want to jump in. Preview the new blog here. If you've got feedback,... Continue reading
Posted Jun 1, 2018 at Seth's Blog
When people are confused, unengaged or dubious, it's probably because you haven't answered a very simple question to their satisfaction. The answer doesn't have to be direct (quid pro quo doesn't scale very well) but it must be clear enough... Continue reading
Posted May 31, 2018 at Seth's Blog
Math’s important. It’s elegant. It’s a magical way to deal with abstract concepts on your way to finding out the provable truth. There's not enough math in the world. Math isn’t the same as arithmetic. Basic arithmetic is necessary, but... Continue reading
Posted May 30, 2018 at Seth's Blog
We have a choice, a chance to engage with two different environments. There's the 'up or out' competitive mindset of the soccer squad. Every game you re-earn your spot on the team, or find yourself on the bench. And there's... Continue reading
Posted May 29, 2018 at Seth's Blog
If you knew, and you could see the world through the eyes of the customer, and you really cared... What would you do? That's a simple test of creating excellence. So, if I'm on hold for 56 minutes with Orbitz,... Continue reading
Posted May 28, 2018 at Seth's Blog
Most customer relationships don't stumble because something went wrong. Your best customers know that mistakes happen. It's what happens next that can cripple the relationship. How we recover from a miss is where the possibilities lie. If you're open, engaged... Continue reading
Posted May 27, 2018 at Seth's Blog
We know this. Each of us knows it. From experience. From logic. By doing the math. It can't be done. Okay, fine. So, what are you doing about it? When you're creating something, are the possible reactions of the people... Continue reading
Posted May 26, 2018 at Seth's Blog
Okay, you know how you feel, what you need, what you want... This next thing you're going to do or say: Does it help you get closer to that? Continue reading
Posted May 25, 2018 at Seth's Blog
It's tempting to decide to make a profit first, then invest in training, people, facilities, promotion, customer service and most of all, doing important work. In general, though, it goes the other way. Continue reading
Posted May 24, 2018 at Seth's Blog
Software projects work better with small teams. On the other hand, it makes sense to have multiple teams of workers if you're paving a patch of highly trafficked highway. Three reasons: Coordination Learning Ramp up time As we learned from... Continue reading
Posted May 23, 2018 at Seth's Blog
When you put the right idea into the world, people can't unsee it. It changes our narrative. The existence of your product, service or innovation means that everything that compares to it is now treated differently. Once the fax existed,... Continue reading
Posted May 22, 2018 at Seth's Blog
Your ideas and your feedback are worth more than you know. But you might not be heard if you haven't been invited to chime in. And you'll waste everyone's time if you base your advice on your assumptions, instead of... Continue reading
Posted May 21, 2018 at Seth's Blog
{not a typo} In the trucking industry, they usually don't include the extra charges, unforeseen or not. "Accessorials" not included. Which often leads to surprise down the road for those that don't expect them. Tonu is another useful lesson. "Truck... Continue reading
Posted May 20, 2018 at Seth's Blog
Dear seth , Of course I could have sent you a personal letter. A direct 1:1 connection between you and me, thanking you for what you did, or letting you know about my new project, or asking for your attention.... Continue reading
Posted May 19, 2018 at Seth's Blog
In the latest episode of my podcast Akimbo, I riff about what it means to be a genius. Hint: You are one. PS more people are subscribing every day. It's short, free and sometimes fascinating. All the cool kids are... Continue reading
Posted May 18, 2018 at Seth's Blog
You can't save up time. You can't refuse to spend it. You can't set it aside. Either you're spending your time. Or your time is spending you. Continue reading
Posted May 17, 2018 at Seth's Blog
Luxury goods used to be better. Better than the alternatives. The best-made clothing, the best saddle, the most reliable luggage. The top of the market was the place people who cared needed to go to buy something that had the... Continue reading
Posted May 16, 2018 at Seth's Blog
There's a hierarchy in the adoption of new techniques and approaches, particularly in the b2b setting: You were right all along: The thing you were waiting for is here. All of the cool kids are using this now: Take a... Continue reading
Posted May 15, 2018 at Seth's Blog
What's the best college in the US? What about the best car? Best stereo speakers? Best pizza? The answer is always the same: It depends. People hate that. "It depends" puts you on the hook, requires you to have priorities... Continue reading
Posted May 14, 2018 at Seth's Blog
When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This is... Continue reading
Posted May 13, 2018 at Seth's Blog