Thanks, David. One of the ongoing learnings from this experience has been that the brain is still a great mystery to medical science. While great strides have been made in the past 50 years in understanding the interrelationships and pathologies, there are are still vast areas yet to explore. Also, it's been an amazing exercise in realizing the delicate balance between the physiology of the brain and the constructed reality of the mind.

What a great point. Nostradamus would have been right at home in many Powerpoint fueled hand-waving sessions in corporate America today. Talk about obfuscation. Foresight is a great luxury to have in business and it would be great to see more useful examples of marketing forecasts so that marketers can adopt that practice. A necessary skill, though, is thoughtful hindsight. Many marketers still suffer from an astigmatism when it comes to seeing and interpreting what has already happened, don't you think?

Thanks, Jeff. We should all be on the lookout for the waving freak flags. - Steve

Thanks for the comment, Jeff. It's an interesting perspective to think of scoring as answering the question, "what is a good lead?" I think that scoring frameworks can help a company hone in on how they will rank and prioritize incoming responses. But without that critical feedback loop from sales, a scoring system is just a theory, proposed by marketing.