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Ardath Albee is someone all marketers should be paying attention to. Not only because she's a superb writer about B2B marketing, and not only because she's author of the indespensible book eMarketing for the Complex Sale, but also because she... Continue »
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Carlos Hidalgo of Annuitas Group posted an interesting question on Focus this week: I fear we are not being critical enough of MA platforms. What are barriers MA vendors can control? Well, I think there is plenty of criticism of... Continue »
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There are literally thousands of predictions about marketing in 2011 floating around the socialverse this season. I thought I'd aggregate the ones I could find to make it easy to set your marketing course for the new year. Here's the list: Continue »