Hey Jeff, Personally, I strap my phone to a Jack Russell and give him a can of Red Bull before I let him loose on the neighborhood once a week, just to keep them guessing... In terms of similar models companies that enable financial transactions are largely prohibited from reselling private information and this sort of consumer protection could be supported with contracts and privacy laws. We could start a write-in campaign where people stipulate on the their cell-phpne contracts that personal location data will not be resold. Its just a matter of time before someone tries this in a civil case - I suppose you would have to prove damages... David