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Sharon Jaffe
I'm a passionate digital marketing and media strategist who aims to spread my passion and understanding of the possibilities on the web.
Interests: Marketing, cooking, travel, photography, gadgets ;-)
Recent Activity
This panel was moderated by Angela Buttolph (Grazia) and featured Verrity Hardy (UK public policy for Google and worked for Nick Clegg), Polly Vernon (Columnist and Feminist) and Mary Porter (Portas agency and celebrity "Mary Queen of Shops"). Brought to... Continue reading
Posted Mar 29, 2015 at The JaffeBLEND Blog
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Presented by Jean Lim (Global CEO) and Nick Bailey (ECD/CEO) This was one of my favourite sessions and I really learnt a lot from the case studies and examples. It was good to talk "shop" rather than the general opinions... Continue reading
Posted Mar 29, 2015 at The JaffeBLEND Blog
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This session was hosted by David Dinsmore (Sun Editor) and featured Rio Ferdinand, Lawrence Dallaglio, Rebecca Adlington and Simon Oliveria (MD Doyen Global and key strategist for David Beckham). Rebecca has a swim programme called Becky Adlington's swim stars but... Continue reading
Posted Mar 29, 2015 at The JaffeBLEND Blog
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This session was presented by Annette King, CEO Ogilvy & Mather Group UK. This hilarious session turned me into a Jimmy Carr fan when I had honestly been rather neutral in the past. The speed and delivery of his wit... Continue reading
Posted Mar 29, 2015 at The JaffeBLEND Blog
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This jam-packed session had queues almost to Picadilly Circus! It really dawned on me what a privilege it is to have had 1:1 meetings with Sir Martin and to be supported by him. At 70 years old, he is around... Continue reading
Posted Mar 29, 2015 at The JaffeBLEND Blog
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This exclusive session (and one I thoroughly enjoyed) was with Andrew Millstein (Head of Disney Global Animation Studios) introduced by Trisha Wilbur (European CEO for EU, ME & Africa Walt Disney) and hosted by Jo Whiley (Broadcaster and host Andrew... Continue reading
Posted Mar 29, 2015 at The JaffeBLEND Blog
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Bloomberg introduced this panel in a series titled "Business is…" given that they are launching bloomberg.co.uk next month. The panel featured L-R: Omid Ashtari (GM Citymapper), Jo Bertram (Regional GM Uber), Jonathan Forster (VP EMEA Sales Spotify), Nick Hungerford (CEO... Continue reading
Posted Mar 27, 2015 at The JaffeBLEND Blog
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I attended this session as I had honestly never heard of Dark Social. Rupert Staines, from RadiumOne, presented on this topic, with a good explanation and obvious solution provided by RadiumOne. It would be good to have had a broader... Continue reading
Posted Mar 27, 2015 at The JaffeBLEND Blog
The title of this panel is not accurate as it was more of a general mobile discussion than a discussion about a new mobile metric. This is how it rolls when it comes to panels and I'm sure you will... Continue reading
Posted Mar 27, 2015 at The JaffeBLEND Blog
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L-R: Liam Brennan (Digital Strategic Director, Starcom), Simon Andrews (Addictive), John Mew (Chief Operating Officer IAB) and Ed Couchman (Head of Agency Relations Facebook & Moderator). Simon Andrews (Addictive): Every industry has seen big changes from mobile and marketing needs... Continue reading
Posted Mar 26, 2015 at The JaffeBLEND Blog
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Also in the panel is Robin Wight (President Engen) and Kathleen Saxton (The Lighthouse company). Moderated by Sally Eyden (Now Magazine). What is your superpower making you a superbrand? Katie Price: Common sense Robin Wright (Engen): Tenacity and insensitivity Kathleen... Continue reading
Posted Mar 26, 2015 at The JaffeBLEND Blog
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Madhumita Venkataramanan (Associate Editor Wired UK) Paul Keenan (CEO Bauer) Mick Ebeling (Founder Not impossible), Andrea Vidler (CEO, Centaur) – We are becoming platform agnostic content business from being publishing and exhibition business. Kelly Williams (MD Commercial ITV) – To... Continue reading
Posted Mar 26, 2015 at The JaffeBLEND Blog
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I singled out this session seeing that I'm a consultant married to a media agency person, and given that it would be good to validate our dinner table discussions with an industry-wide view. Or maybe we should just talk about... Continue reading
Posted Mar 26, 2015 at The JaffeBLEND Blog
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After a lengthy telephone conversation with O2, it felt like it was easier to get a mortgage than navigate the pricing plans for phone, data, calls and insurance with O2! I think the lady on the other end of the... Continue reading
Posted Sep 21, 2014 at The JaffeBLEND Blog
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For years I've been aware of a cool app that allows you to text while seeing where you walk to prevent accidents like falling over. This simple functionality in an app (and a more sophisticated app called Layer) use Augmented... Continue reading
Posted Jul 30, 2014 at The JaffeBLEND Blog
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As I sat with my husband on the sofa after putting kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing... Continue reading
Posted Jun 24, 2014 at The JaffeBLEND Blog
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Arianna Huffington was interviewed by Camilla Cavendish, The Sunday Times Associate Editor on Thursday, May 29th. In the illustrious headquarters of a Times UK, about 300 people gathered to hear insights from Arianna Huffington, who has recently been making headlines... Continue reading
Posted May 29, 2014 at The JaffeBLEND Blog
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Last night at the prestigious Haymarket Hotel, women from all over the UK gathered together to celebrate achievements in Marketing at the Women in Marketing Awards. I was honoured to receive Highly Commended in the "Best Female Marketer - Independent... Continue reading
Posted Nov 14, 2013 at The JaffeBLEND Blog
Thanks cc for the feedback. It's good to know how many other people are at the wrong end of their poor customer service. There are so many incidents which go wrong with businesses daily, but I always say "It doesn't matter what goes wrong, it's what you do about it that counts!". This company just makes all the worst possible mistakes and takes the brand from 'hero' to 'zero'. Companies that succeed accept that the long term customer life value through loyalty is worth so much more than the loss of 1 product or some postage. I have since not stepped foot again into the store. They may not want to hear our voices, but at least we let our feet do the talking now that we have digital tools to empower us thought communication!
Toggle Commented Oct 31, 2013 on I’m Divorcing The Kooples at The JaffeBLEND Blog
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After yet another splendid welcome reception, filled with flavoured popcorn ranging from Madras curry to Espresso caramel, we all settled in for Zeitgeist 2013. This is my 4th Zeitgeist and it remains a highlight in my year due to the... Continue reading
Posted May 29, 2013 at The JaffeBLEND Blog
The final day dawned for the very first AdWeek Europe as I found myself squished on the tube commute in order to cram in some final sessions. The stars, or shall I say, the trains were aligned allowing me to... Continue reading
Posted Mar 24, 2013 at The JaffeBLEND Blog
My morning was spent working (I owe, I owe, it's off to work I go) but I was grateful to make it for the afternoon sessions for Day 3 of Adweek. Despite arriving late, I got great value from a... Continue reading
Posted Mar 22, 2013 at The JaffeBLEND Blog
After racing from the tube at lightning speed for a coffee at Costa, the first dilemma of the day was this: how does one consume a boiling coffee in record time as no external food & drink allowed in the... Continue reading
Posted Mar 19, 2013 at The JaffeBLEND Blog
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With curiosity combined with eager anticipation, I arrived at 195 Picadilly for the start of Adweek Europe. I've only been able to attend a smattering of events, but overall the quality of the sessions has been very high. I overheard... Continue reading
Posted Mar 18, 2013 at The JaffeBLEND Blog
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At the Royal Opera House on a freezing Tuesday (today), Google held their annual Think Branding event #thinkbranding2013. This conference was almost entirely focussed on YouTube with several interesting speakers and examples. Below is a short summary of the seminar.... Continue reading
Posted Mar 12, 2013 at The JaffeBLEND Blog