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Shopper Culture
A global discussion about the impact of shopper culture on brand strategy, supported by The Integer Group.
Interests: shopping, culture, retail, shoppers, , creativity, research, semiotics, ethnography, decision making, business, marketing, communications, channels, ideas, Disruption, Media Arts,
Recent Activity
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Whether you like or dislike Amazon, there's no doubt that they've disrupted how we approach shopping and it’s forcing other large companies to do the same. Amazon is now expanding offline and rapidly changing the grocery shopping experience presenting new challenges and areas of opportunity for today’s grocers. In 2017 alone, Amazon sold $2 billion in groceries online, which is up 59% year-over-year. It’s estimated that Amazon has 18% of the U.S. online grocery market on lockdown, which is double that of Walmart, Amazon's closest competitor. For a while it seemed that the most likely candidate to compete with Amazon’s innovations was Walmart with their global brick-and-mortar presence... Continue reading
Posted 5 days ago at Shopper Culture
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H&M has unveiled their first cafe in London’s Westfield White City store, the fourth worldwide, called “It’s Pleat”. As part of their shopping trip to H&M, shoppers can now sit down for breakfast, lunch or coffee, choosing between healthy meals made from organic, local ingredients and wrapped in compostable packaging. As brick-and-mortar stores continue to lose to the meteoric rise of online shopping, retailers are trying to find new solutions to drive foot traffic. It’s Pleat is tapping into the growing food trend among younger demographics, creating a longer lasting and more relaxed shopping experience. Meanwhile, U.S. supermarkets from Whole Foods to Kroger’s are setting up bars inside... Continue reading
Posted 6 days ago at Shopper Culture
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There are many reasons why Milan is sought-after by so many brands. For years it has not only been a modern business hub, but also a popular tourist and shopping destination. In 2015, Milan surpassed Rome, Venice, and Florence as the most-visited city in Italy. In addition, it is the only Italian town that is listed in the top 20 destination cities worldwide according to the Mastercard Global Destination Cities Index 2018. As a result, Milan is an increasingly attractive location for global brands to establish new flagship stores or test new store concepts. Here are a few examples. —Apple opened a store designed by the famous architect... Continue reading
Posted Jan 15, 2019 at Shopper Culture
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London bakery chain Gail’s has introduced “waste bread”—a loaf of sourdough bread made from any kind of unsold bread from the day before. The new product is one examples of many brands trying to take action and find new solutions for the growing food waste problem across the UK. With an estimated annual food waste bill of £20 billion, bread counts as one of the main culprits as Brits throw away 24 million slices every day. More retailers and brands have started to tackle this problem. Earlier this year, M&S partnered with Adnams to brew an exclusive range of beers using excess bread from the retailer. Iceland has... Continue reading
Posted Jan 11, 2019 at Shopper Culture
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Several brands are already committing to reducing plastic waste. For example, brands such as Coca-Cola and Evian have promised to ensure their products are made from recycled plastic and are recyclable. Retailers are now expected to catch up. U.K. retailers are responsible for creating more than 800,000 tons of plastic waste per year and are a major source of pollution. To that end, a Budgens store in north London recently became the first U.K. retailer to introduce a plastic-free aisle, offering shoppers more than 1,700 products without plastic packaging. While other retailers like Tesco and Iceland have committed to reducing plastic packaging by 2025, Budgens managed to introduce... Continue reading
Posted Dec 7, 2018 at Shopper Culture
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When you think about influencers, the first things to come to mind probably aren’t “deep cleaning” or sponges selling for thousands on ebay, but that’s the level of power and influence that @MrsHinchHome has captured on Instagram. A 28-year-old newlywed from Essex, Mrs. Hinch—Sophie Hinchcliffe—decided to start her @MrsHinchHome account in March of this year to highlight the new interior design in her home as well as to share her daily cleaning routine. Through her personal style and relatable commentary, @MrsHinchHome has taken the normally mundane task of everyday household cleaning and turned it into a Cinderella tale. Her rise to fame has caused cleaning products like Zoflora,... Continue reading
Posted Dec 5, 2018 at Shopper Culture
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Chinese e-commerce platform Alibaba is rolling out their “New manufacturing” strategy, helping companies create innovations and marketing them on their site. So far, they have helped Mars create a spicy Snickers bar, based on shopper search habits of spicy and sweet, and helped Unilever test demand for pollution-fighting cosmetics. With Alibaba controlling platforms, ranging from online shopping, to streaming, to offline payment system Alipay, the company is starting to use these different data streams to support brands with innovation. As platforms like Alibaba and Amazon grow beyond e-commerce, the way brands research and innovate will begin to change. Faster, unbiased product testing, cross-platform user behavior and buying insights... Continue reading
Posted Dec 3, 2018 at Shopper Culture
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The holiday season is upon us and it is often characterized by predictable pressures. But when it comes to holiday shopping, shifting demographics are causing interesting deviations from long-hold beliefs about the behaviors and attitudes of both shoppers and retailers. To learn more about the latest holiday shopping trends, download the latest issue of The Checkout here. It covers topics and findings including: —Holiday Shopping Budgets: Who is spending what? —Money mindsets affect shopping priorities —Mobile holiday shopping continues to shine Explore past issues of The Checkout here. Contributed By: Reaghan Roche and Olivia Thornson, Integer Denver Image Source: The Checkout Continue reading
Posted Nov 21, 2018 at Shopper Culture
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Shopper behavior in the beauty category is highly personal and very emotional. So when it comes to categories within beauty, shoppers feel that some are worth spend more on that others. In this issue of The Checkout we examine the notion of shoppers "trading up" on select beauty items—choosing to spend more money in certain beauty product categories than others. Download the issue here to learn more about key findings such as: —Walmart is still king, but younger shoppers are driving a shift toward the specialty beauty channel —Shoppers most commonly trade up on product used on the face —Millennials, minorities and mend are spending more and influencing... Continue reading
Posted Nov 15, 2018 at Shopper Culture
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Some might say that turning the page of a physical book is an experience that cannot be replicated by a digital screen. The same could also be said for the experience of purchasing a book in a brick-and-mortar store compared to online (which for some is just a click in an online shop while they’re in their pajamas at home). When the Kindle launched in 2007, many panicked and wondered what was going to happen to the printed page. There were even talks of bookstores being wiped out within 10 years. But today, the ebook craze has left many consumers with clunky and unhip devices they, admittedly, never... Continue reading
Posted Nov 13, 2018 at Shopper Culture
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Italy has not been experiencing its typical autumn weather. For the past two years, weather has been hot and sunny into September and even October, and consumers are taking note (and adjusting their shopping behavior accordingly). One of the industries that is more affected by this prolonged hot weather is textile and fashion. “People are wearing light garments until the beginning of November and then they decide to wait for Black Friday or even Christmas sales,” noted Patrizia Bolzoni, General Manager Sergio Tacchini, a company working in the apparel sector. This trend is affecting the fashion industry and several companies are experiencing a decline in stock market value,... Continue reading
Posted Nov 8, 2018 at Shopper Culture
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Microchip manufacturer Qualcomm has teamed up with Amazon to put its voice assistant, Alexa, into more wireless headphones. Their newly developed chips will make it easy and cost effective for headphone brands to integrate Alexa into their products, allowing customers to use the assistant wherever and whenever they want. This is just the just latest innovation with Alexa this year—earlier this year, Amazon launched Fire TV Cube, the first streaming device integrating Alexa. This push into headphones gives us a glimpse into Amazon’s direction and our future. As voice is increasingly being adopted by consumers, introducing Alexa across everyday sound devices will create a seamless and ubiquitous service... Continue reading
Posted Nov 6, 2018 at Shopper Culture
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The world’s first flat wine bottle is here. Garconwines has launched a flat, plastic wine bottle to solve a big issue with home delivery—wine bottles not fitting through the narrow slot in the front door/mailbox. It's a win win for shoppers, brands and retailers as it holds the same amount of wine as a normal bottle and can be used by producers for their online orders. Wine isn't the only one changing the game to reach shoppers. As people in the U.K. are going out less, drinking more at home and are getting used to buying online, alcohol brands are innovating in eCommerce and DTC to ensure seamless... Continue reading
Posted Nov 5, 2018 at Shopper Culture
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Gaming isn't just confined to the couch and console. The rise of gaming culture and, well, gaming apps has expanded its reach and placed gaming on phones across the globe. Today, gaming is even popping up in new places like chat apps including WeChat and Snapchat—and brands are taking note. For example, Burberry created a mini-game within WeChat for Chinese Valentine's Day. Couples could answer a quiz on different types of relationships and upon completing it, were given exclusive access to the brand’s latest collection of valentine’s inspired fashion. This was an engaging, personal and culturally relevant way for Burberry to relay its new line to shoppers. Tic... Continue reading
Posted Nov 1, 2018 at Shopper Culture
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The CX revolution is underway. Transformation is happening everywhere, and service design finds itself at the center of this storm. Service Design Week starts tomorrow in Boston and Integer's own Dennis Wakabayashi is delivering a Keynote on C-Suite Centricity: The CX Impact on Enterprise Performance. This keynote address will inspire attendees to reach for higher results with their current CX programs by looking at CX at the strategy from an entirely different perspective. Dennis will unpack practical tools and methods and reveal the true connection between customer experience and your organization’s financial success. Make sure to stop by the conference or check back here to download the keynote... Continue reading
Posted Oct 15, 2018 at Shopper Culture
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Snap has announced it will test a new feature that allows users to buy whatever they come across by simply pointing their Snap camera on any product or barcode. After, a pop-up window will show the item or similar items as they are available on Amazon. With one tap, users can then buy through Amazon. This is just one more example of how social platforms are increasingly implementing commerce features, blurring the lines between eCommerce and social media. Instagram has made its posts shoppable, Pinterest introduced a similar visual shopping tool in cooperation with Target, and Facebook is rolling out augmented reality ads with a link to buy.... Continue reading
Posted Oct 2, 2018 at Shopper Culture
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The Path to Purchase Expo is happening this week in Minneapolis. Swing by Wednesday to hear about the future of shopping with Integer's very own Craig Elston. His session, The Future of Shopping: AI's Collision with Commerce, will dive into the role of artificial intelligence in the world of shopping. His presentation will be available Wednesday afternoon here, but please download the full AI study here, which has complete findings based on over 3,500 shopping respondents. Continue reading
Posted Oct 1, 2018 at Shopper Culture
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Grocery discounters are on the rise and shoppers are hungry for quality discount options. This is leading classic retailers to create more value centric options. For example, supermarket giant Tesco has launched Jack’s in the UK, a sub-brand designed to go head-to-head with the increasingly powerful discounters. With a focus on British produce and own label products, Jack’s is an attempt to stem the flow of shoppers to Aldi and Lidl—at 13%, their combined share has doubled over the past five years. Dave Lewis, Tesco CEO, has pledged Jack’s will be the “cheapest in town.” However, as prices are already at parity in Aldi, Jack’s will have to... Continue reading
Posted Sep 28, 2018 at Shopper Culture
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Food is an inherently personal thing. Everyone has their favorite dishes, flavors, and values about what's the right thing to eat. But today's shoppers are hungry for more expert and tech based and personalized solutions than ever, which is opening the door for more engaging shopper solutions for brands. For example: Nestlé has announced it will roll out a new product that builds and sells personalized nutrition plans, starting in Japan. The kit will allow people to collect their DNA at home as well as take pictures of their diet via an app. Nestle then uses this information to provide changes in diet, send personalized supplements, or recommend... Continue reading
Posted Sep 19, 2018 at Shopper Culture
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Coffee chain Costa Coffee has announced it will roll out a “chatty cafe” program in more than 300 branches across the U.K.. The program aims to facilitate more human interaction in a digitally saturated world by having designated tables where people can meet and talk to strangers. The "chatty cafe" initiative puts Costa Coffee among a group of retailers who are tackling wider issues in society’s wellbeing in addition to their core offerings. And many are doing so in a smaller, more local fashion with initiatives that support the community and give brands a supportive place in people’s lives. For example, Lidl has recently opened up a pop-up... Continue reading
Posted Sep 5, 2018 at Shopper Culture
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The rise of eCommerce has undoubtedly penetrated the APAC market, and grocery stores are no exception. While there has been success in the market for grocery eCommerce, this level of growth is not the case for everyone. The variation across APAC markets isn’t difficult to observe. South Korea leads the pack with eight percent market share of online grocery, while Japan and China follow close behind with market shares of seven percent and five percent, respectively. Other countries in Asia, however, face much lower market penetration. Hong Kong, India, and Malaysia, for example, have market penetration rates of less than two percent. To understand this variation, it’s important... Continue reading
Posted Aug 29, 2018 at Shopper Culture
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The CityLife Shopping District — opened at the end of last year — is the largest commercial area in Italy and one of Europe’s most extensive. It was designed by the famous Zaha Hadid Architects Studio and provides shoppers with a innovative shopping experience and environment. This summer, it is tapping into the power of kid request and family experiences to attract shoppers during the summer (back-to-school shopping) months, when Italians typically empty towns to go on holiday. From July through mid September, when schools will re-open, the shopping district will be offering kids and their families the possibility to discover and interact with endangered species through National... Continue reading
Posted Aug 22, 2018 at Shopper Culture
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For many years, direct-to-consumer (D2C) was the unicorn aspiration of brand and marketing managers in the western world. Having people care enough about a product to seek it out online was a tease that compelled many brands to collectively waste billions in investigating a way to have a direct commercial relationship with your customer. The goal was obvious. Cut out the middleman. Access full margin, data, and consumer information. Create a reason for that expensive, under-performing website we so lovingly built. We saw mainstream brands of all kinds, from beauty to beer, rushing to create "active online relationships" with a view to one day commercializing them through direct... Continue reading
Posted Aug 20, 2018 at Shopper Culture
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Diverse and inclusive advertising has been a hot topic in the industry for a few years now. Today, brands that do not show diversity of age, gender, color, or body type, etc. often face backlash from shoppers. The trend, however is going one step further with brands and retailers exploring new ways to embrace inclusivity. It is no longer enough to show inclusive imagery; the brand must also talk the talk. Fashion has been one of the most active categories so far, launching new initiatives to make shopping more inclusive. Fashion e-tailer Asos has started to add photos of different size models wearing the same clothing to help... Continue reading
Posted Aug 15, 2018 at Shopper Culture
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The menswear company, Eison Triple Thread, just released an app that recommends its users’ clothes based on the music they listen to. The app connects to a user’s Spotify account and analyses their ‘most liked’ music genres and favorite artists. With this information, the app claims to understand the emotions behind a user’s style choice with the ability to recommend the best possible fashion style for them. This is just one of many ways personalized commerce is manifesting in the world. As personalization continues to grow and evolve in commerce, people will expect services to create individual experiences. Accor Hotels used traveller’s biometric data to suggest their ultimate... Continue reading
Posted Aug 12, 2018 at Shopper Culture