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Shopper Culture
A global discussion about the impact of shopper culture on brand strategy, supported by The Integer Group.
Interests: shopping, culture, retail, shoppers, , creativity, research, semiotics, ethnography, decision making, business, marketing, communications, channels, ideas, Disruption, Media Arts,
Recent Activity
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Burger King just introduced “Real Meals”, a campaign that allows people to choose menus based on their (bad) mood. Seen as a dig at McDonald’s Happy Meals and social media’s portrayal of perfection, Burger King’s limited editions don’t shy away from reality, offering meals when [being pissed, sad or not giving a f***]. Society and human behavior are messy, and research shows that not showing up perfect and polished leads to higher appeal and likability among shoppers. Brands are starting to accept this principle, from Diesel’s “Go with the flaw” to Carlsberg’s most recent “Probably not the best beer in the world.” Accepting the mess of real life... Continue reading
Posted May 10, 2019 at Shopper Culture
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Want to learn how to apply behavior analytics, A.I. and innovation to #CX? Check out the #VoicesOfCX Podcast featuring Integer's own Dennis Wakabayashi. This podcast is made especially for people on the battleground of CX. Hear what’s going on inside of the CX universe in this episode entitled, The Secret to C-Suite Centricity. The Voices of CX Podcast explores the technological innovations in data science, behavioral analytics, Artificial Intelligence, and how it’s revolutionizing how companies dialogue and deliver memorable experiences for their customers. Image Source: Unsplash Continue reading
Posted May 3, 2019 at Shopper Culture
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If you could get 4 out of 5 consumers to purchase from your brand just by using one simple tactic, would you do it? Of course you would. Any marketer would. Today’s consumers want brands to see and understand who they are. They want brands to predict their needs and to treat them as individuals. Today’s consumers want brands to personalize their experience. In fact, according to Epsilon, the simple tactic that’s likely to encourage 4 out of 5 consumers to do business with your company is personalization. While personalization is quickly becoming a buzzword across all marketing touch points, it’s particularly poignant in social media. Social is... Continue reading
Posted Apr 29, 2019 at Shopper Culture
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Another Easter has come and gone leaving many Americans with full bellies (and likely hopped up on sugar). This year, it was estimated that Easter generated over $18B in sales for retailer, much of which is driven by candy and food sales. According to NRF, 87% of those celebrating Easter plan to buy candy followed by food (85%) and then gifts (59%). But with so many options out there when it comes to candy, what moves the needle for shoppers? In-store, good old-fashion sales (31% report that it inspires shopping), displays (22%) and exclusives (21%) play a huge role. But over 65% of shopper say they shop for... Continue reading
Posted Apr 23, 2019 at Shopper Culture
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Today’s shoppers are all about direct-to-consumer (DTC). But moving to or starting a direct-to-consumer (DTC) facing website can be challenging for brands that aren’t well versed in effective DTC conversion and engagement tactics. Getting DTC (or part of it) wrong decreases customer confidence, lowers conversion rates, and even erodes brand loyalty. How do brands win DTC e-commerce? What are some tactics to gaining shopper trust and increasing conversion? While there’s no set recipe for success, tactics can vary based on shopper needs and the types of products that the brand sells. Here are some considerations Personalization and Curation Shoppers want the ability to customize or personalize their DTC... Continue reading
Posted Apr 23, 2019 at Shopper Culture
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Dad bods, tiger moms, celebrity babies, royal babies, viral video babies. People can't get enough of parent culture and babies whether they have them or not. And that means big things for brands and registries. With new registry formats like Babylist that let you put anything from any store on your registry, any brand can be part of the registry game. In fact, many brands are finding new and interesting ways to connect with parents to be. For parents to be with cravings, Dominos and Honest x Sugarfina are offering something for them. Domino's has created their very own registry, which allows parents to get Domino's themed baby... Continue reading
Posted Apr 17, 2019 at Shopper Culture
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You can now pay directly through Instagram. They are currently testing the long-awaited "Checkout" feature with twenty-three brands including Adidas, Zara and Warby Parker. Removing yet another bit of friction, it also allows shoppers to save payment information on the app, utilize PayPal or enter information at each purchase. With this development, Instagram raises the bar on social commerce at a time when consumers are hyper-targeted and expect seamless and instantaneous shopping. But not integrating these capabilities successfully can put any platform or brand in a precarious position. With 45% of shoppers considering their mobile device quickly becoming their most important shopping tool, this certainly is a move... Continue reading
Posted Apr 15, 2019 at Shopper Culture
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The New York fashion boutique, The Conservatory, brings a new layer of exclusivity to online and brick and mortar commerce. How? Shoppers must first visit the physical retail space before they are given access to the brand’s online store. Because shoppers can’t preview any items online, there is a sense of exclusivity and a feeling of initiation around signing up in the store. Other brands are also finding interesting ways to merge their digital and physical offerings including: Harvey Nichols’ in-store assistants, online shoppers, and Macy’s space for pure play e-commerce brands. While new concepts may be harder to come by these days, The Conservatory manages to bring... Continue reading
Posted Apr 11, 2019 at Shopper Culture
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Burger King recently launched a coffee subscription service called “BK Café.” The service requires people to sign up on the Burger King app where—for $5 a month—they can get one free coffee every day at any Burger King store, a direct dig at more established coffee providers. Subscription models are continuing to gain more and more ground across categories. Ikea recently announced a furniture subscription service and the Oreo “Cookie Club”, delivers different sweets to your doorstep. Burger King shows that simple subscription services could be the next step forward for classic loyalty cards, rewarding people for their monthly commitment rather than individual purchase. As they increase convenience... Continue reading
Posted Apr 3, 2019 at Shopper Culture
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New Balance recently teamed up with running app Strava to open the first pub designated for runners. Athletes taking on a marathon this spring can activate different challenges in the Strava app, to earn points to be exchanged against pints in “The Runaway” pub. Many brands across sectors have used their retail space as a meeting place for like minded audiences. From Apple hosting talks and performances in their stores, to fitness brands like Rapha or Lululemon providing spaces for their tribes, this approach is an understanding, embracing and engaging way to connect to audiences. New Balance’s pub shows how brands without owned property can utilise this concept,... Continue reading
Posted Apr 2, 2019 at Shopper Culture
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Technology has become an indispensable part of today’s modern retail environment and if used right, allows brands and retailers to ease or augment a shopper’s path to purchase. But to stay competitive, it seems that many stores are introducing tech with the objective of staying up to date, rather than for the benefits of their shoppers. KPMG summarizes the allure of new retail opportunities: “The new retail world that we have been promised is here. The tools, strategies and technologies required to be successful in this new world are available. The toolbox for success is here, and it’s up to retailers to choose the right tools from the... Continue reading
Posted Mar 14, 2019 at Shopper Culture
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IKEA has started renting business furniture out to Swiss companies in a first trial of their new subscription model. If proven successful, IKEA will expand this service into home furniture, making it the first mass-market household brand to offer a subscription for furniture. This will help the brand deliver on its ambitious goals to become more sustainable and green. Today, over a quarter UK shoppers are signed up to a subscription box, spending more on them than ever before (from £18.49 in 2016 to £56 in 2017). IKEA’s move would fit right into the changing mindset and expectations of young, urban shoppers, who are using platforms like Netflix... Continue reading
Posted Feb 27, 2019 at Shopper Culture
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Last week the Integer Group partnered with Salsify as part of their Digital Growth Webinar Series for the Webinar “Maximizing Your Amazon Advertising Investment with Demand Side Platform." The webinar discussed: –How Demand Side Platform Provides Additional Tools over AMS –How to Take Early Advantage of DSP and Reach More Customers, Faster –How to Make DSP Part of a Comprehensive Amazon Merchandising Strategy Click here to download the presentation. Continue reading
Posted Feb 11, 2019 at Shopper Culture
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Today's shoppers are online shoppers and Amazon is a key destination for many. But reaching those shoppers is critical and takes some keen insight on digital advertising and strategy. Wondering how to achieve digital growth in 2019? The Integer Group has partnered with Salsify as part of their Digital Growth Webinar Series. Tune in on Thursday, February 7th at 1PM ET for the Webinar “Maximizing Your Amazon Advertising Investment with Demand Side Platform,” featuring Aric Annear, Group Director eCommerce for The Integer Group. Together with Salsify, he will be discussing: –How Demand Side Platform Provides Additional Tools over AMS –How to Take Early Advantage of DSP and Reach... Continue reading
Posted Feb 6, 2019 at Shopper Culture
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We are a globe filled with online shoppers. And the UK is the world’s third biggest e-commerce market and the world’s second biggest online grocery ordering market. This evolution in shopping behavior has increased the trust and confidence in online ordering and experimentation, giving rise to a new breed of online services: subscriptions. Today, more than a quarter of UK shoppers are signed up to a subscription box, spending more on them than ever before (from £18.49 in 2016 to £56 in 2017), and this is having an impact on their expectations of brands and services. The subscription e-commerce market has exploded over the past five years, with... Continue reading
Posted Feb 5, 2019 at Shopper Culture
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As January rolls into February, shoppers’ resolutions to get in shape or to drop a few pounds might be starting to wane a bit. But one thing is for certain, consumers have never been more savvy or educated about what it takes to live healthier lives; and brands and retailers should be prepared to embrace and support this new lifestyle. To learn more about shoppers approach to diet and health, download the latest issue of The Checkout here. It covers the following topics: —A look at the activities that shoppers most often participate in to be healthier, and how these activities have changed over time —The factors that... Continue reading
Posted Feb 4, 2019 at Shopper Culture
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With less than a week until the big game, consumers of all kinds are doing the time honored traditional scramble of trying to figure out where they will watch and what they will need to buy to be ready for the big game. This year, 44M consumers will brave being the Super Bowl host while 60.9M attend a party. Collectively, these consumers are expected to spend $81 individually, or $14.8B in total. But which brand will make it in the basket of these viewers? With many shoppers leaving big game shopping until the end, retailers will be working extra hard to ensure their shelves are stocked the all... Continue reading
Posted Jan 28, 2019 at Shopper Culture
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Whether you like or dislike Amazon, there's no doubt that they've disrupted how we approach shopping and it’s forcing other large companies to do the same. Amazon is now expanding offline and rapidly changing the grocery shopping experience presenting new challenges and areas of opportunity for today’s grocers. In 2017 alone, Amazon sold $2 billion in groceries online, which is up 59% year-over-year. It’s estimated that Amazon has 18% of the U.S. online grocery market on lockdown, which is double that of Walmart, Amazon's closest competitor. For a while it seemed that the most likely candidate to compete with Amazon’s innovations was Walmart with their global brick-and-mortar presence... Continue reading
Posted Jan 18, 2019 at Shopper Culture
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H&M has unveiled their first cafe in London’s Westfield White City store, the fourth worldwide, called “It’s Pleat”. As part of their shopping trip to H&M, shoppers can now sit down for breakfast, lunch or coffee, choosing between healthy meals made from organic, local ingredients and wrapped in compostable packaging. As brick-and-mortar stores continue to lose to the meteoric rise of online shopping, retailers are trying to find new solutions to drive foot traffic. It’s Pleat is tapping into the growing food trend among younger demographics, creating a longer lasting and more relaxed shopping experience. Meanwhile, U.S. supermarkets from Whole Foods to Kroger’s are setting up bars inside... Continue reading
Posted Jan 17, 2019 at Shopper Culture
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There are many reasons why Milan is sought-after by so many brands. For years it has not only been a modern business hub, but also a popular tourist and shopping destination. In 2015, Milan surpassed Rome, Venice, and Florence as the most-visited city in Italy. In addition, it is the only Italian town that is listed in the top 20 destination cities worldwide according to the Mastercard Global Destination Cities Index 2018. As a result, Milan is an increasingly attractive location for global brands to establish new flagship stores or test new store concepts. Here are a few examples. —Apple opened a store designed by the famous architect... Continue reading
Posted Jan 15, 2019 at Shopper Culture
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London bakery chain Gail’s has introduced “waste bread”—a loaf of sourdough bread made from any kind of unsold bread from the day before. The new product is one examples of many brands trying to take action and find new solutions for the growing food waste problem across the UK. With an estimated annual food waste bill of £20 billion, bread counts as one of the main culprits as Brits throw away 24 million slices every day. More retailers and brands have started to tackle this problem. Earlier this year, M&S partnered with Adnams to brew an exclusive range of beers using excess bread from the retailer. Iceland has... Continue reading
Posted Jan 11, 2019 at Shopper Culture
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Several brands are already committing to reducing plastic waste. For example, brands such as Coca-Cola and Evian have promised to ensure their products are made from recycled plastic and are recyclable. Retailers are now expected to catch up. U.K. retailers are responsible for creating more than 800,000 tons of plastic waste per year and are a major source of pollution. To that end, a Budgens store in north London recently became the first U.K. retailer to introduce a plastic-free aisle, offering shoppers more than 1,700 products without plastic packaging. While other retailers like Tesco and Iceland have committed to reducing plastic packaging by 2025, Budgens managed to introduce... Continue reading
Posted Dec 7, 2018 at Shopper Culture
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When you think about influencers, the first things to come to mind probably aren’t “deep cleaning” or sponges selling for thousands on ebay, but that’s the level of power and influence that @MrsHinchHome has captured on Instagram. A 28-year-old newlywed from Essex, Mrs. Hinch—Sophie Hinchcliffe—decided to start her @MrsHinchHome account in March of this year to highlight the new interior design in her home as well as to share her daily cleaning routine. Through her personal style and relatable commentary, @MrsHinchHome has taken the normally mundane task of everyday household cleaning and turned it into a Cinderella tale. Her rise to fame has caused cleaning products like Zoflora,... Continue reading
Posted Dec 5, 2018 at Shopper Culture
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Chinese e-commerce platform Alibaba is rolling out their “New manufacturing” strategy, helping companies create innovations and marketing them on their site. So far, they have helped Mars create a spicy Snickers bar, based on shopper search habits of spicy and sweet, and helped Unilever test demand for pollution-fighting cosmetics. With Alibaba controlling platforms, ranging from online shopping, to streaming, to offline payment system Alipay, the company is starting to use these different data streams to support brands with innovation. As platforms like Alibaba and Amazon grow beyond e-commerce, the way brands research and innovate will begin to change. Faster, unbiased product testing, cross-platform user behavior and buying insights... Continue reading
Posted Dec 3, 2018 at Shopper Culture
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The holiday season is upon us and it is often characterized by predictable pressures. But when it comes to holiday shopping, shifting demographics are causing interesting deviations from long-hold beliefs about the behaviors and attitudes of both shoppers and retailers. To learn more about the latest holiday shopping trends, download the latest issue of The Checkout here. It covers topics and findings including: —Holiday Shopping Budgets: Who is spending what? —Money mindsets affect shopping priorities —Mobile holiday shopping continues to shine Explore past issues of The Checkout here. Contributed By: Reaghan Roche and Olivia Thornson, Integer Denver Image Source: The Checkout Continue reading
Posted Nov 21, 2018 at Shopper Culture