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Shreya Singh
MS Marketing Student
Interests: Tennis,Swimming,Traveling,Cooking
Recent Activity
Well time has flown by and its now time to present tomorrow.We had discussion with our client and briefed them about all that we had done and shared the presentation with Drew too. It feels good that the hard work has finally paid where every likes the work we have done. The Capstone project taught us a lot. Here are a few leaning points which I had from this project: Be ready for challenges and roadblocks. The path is not going to be easy. Reaching out to people (experts in the field) for advice and feedback. Well, given that this... Continue reading
Posted Jul 31, 2017 at CAPSTONE!
Well, can't believe we are in the last week of our project. The journey was filled with challenges and some interesting as well surprising insights.I guess that is how it is when you work with data and the answer for one question still seems to be not clear while there could be many possible reasons for it.However, that being said we are almost ready with our final report and adding to add things in a logical order that makes sense for the client. Well, one thing I have realized with project that predicting something is not at all an easy... Continue reading
Posted Jul 23, 2017 at CAPSTONE!
Do stock markets and movies have something in common.Well initially it seems they don't, but when your think from the perspective of our project, then it makes sense. This analogy was introduced to us by Drew in our last project review meeting and he gave us a different perspective on our project. We are researching more as to how can we incorporate it for our clients use and are also planning to meet Finance Professor in this regard.This will give an interesting perspective for our project. Well, on the data and model side we have finalized everything and feels really... Continue reading
Posted Jul 17, 2017 at CAPSTONE!
As now we are approaching near our final phase of our capstone project, its time to put everything together for the client.There was some feedback sessions from our data analytics professor and looks like now we are now on track to finalize everything. He seems fine with our approach and work, now its also time for the second project review.I am looking forward to sharing the updates with Drew and keen to have his feedback. So, post our our review with Drew we are looking to finalize a presentation date with our client, and then put everything together for this... Continue reading
Posted Jul 10, 2017 at CAPSTONE!
The theme for this week was mostly data and analysis. After the meeting with our Data Analysis professor and his review, he suggested that we add some more data from the middle ranges of properties which we had missed out on and then perform our analysis again.So, it was again time for adding more data to our set and performing analysis.After testing the data rigorously with almost 35 tests, we have something that looks good.So, now again we have to get it reviewed by the professor.So, if all goes well with this review then looks like we are very close... Continue reading
Posted Jul 3, 2017 at CAPSTONE!
This week was mostly about developing the survey in the tool and rolling it out.So apart from our analysis of the properties based on IMDB and Rotten Tomato ratings, we are looking at the customer decision process side to understand the factors that trigger and influence the buying decisions. There was some more work done on the model too, some of the questions have been answered while there are still some to be answered.So, today we have a meeting with our data analysis professor to get his feedback on the model we have worked on.Looking forward to the meeting today... Continue reading
Posted Jun 26, 2017 at CAPSTONE!
Well, what a week it had been. After facing some significant challenges in collecting the data, it was not now time for the core part and the most crucial part of our project, the analysis. We evaluated several software packages available and finally decided to go with XLMiner, so challenges were to understand the software package and how it works and finally get down to using it to perform our analysis. Getting yours hand dirty with data, now was the time for it. So, yes the data analysis has been performed, but are we there yet? The answer is no,... Continue reading
Posted Jun 19, 2017 at CAPSTONE!
Well, now looks like a lot of initial ambiguity has disappeared and we are moving fast on the things that are to be done. Last week we had a Skype call with our client, where we updated him with our approach so far and things we are planning to do in the future.It boosted our confidence as his feedback was positive and he also gave us some inputs on our work so far. So, this week will be very crucial as the analysis part will begin for us. Also to make things more well rounded for our project, we added... Continue reading
Posted Jun 12, 2017 at CAPSTONE!
This has been the most challenging week so far for our Capstone project.The problem we have involves business analytics, and is very crucial for the company, as they will base their decision on the models we suggest. Understanding and evaluating all the data modelling techniques and tools out there, was a complex task.At first everything seemed so overwhelming and complicated, but as I went through it, things seem much clearer. So last week after understanding all these tools and modelling techniques, and having researched about the industry in the previous weeks, combining everything we finalized on our key variable which... Continue reading
Posted Jun 5, 2017 at CAPSTONE!
Last week we did some hard core research of the models out there which we could use for our project.There are a lot of possibilities, and things are complex with so many factors and properties to analysis.Things are not so easy, as choosing a model we need to decide if it will work for all different properties out there which our company has, like music,video games etc. That seems to be a challenge, for which we need to figure out a way.The target for us this week is to finalize on the model we plan to use for the project.... Continue reading
Posted May 31, 2017 at CAPSTONE!
As the second week started, thing have started to become clearer for our project.I feel this week has made us understand the company and our project better.We had our first meeting with our client, which we were excited about too.The office looked really cool and inspiring.The meeting went well too, where we got answers to our questions and got a sense of what they want from the project.People on our client side are really helpful and they said we could contact them whenever we had questions, which was very nice to hear. Right now, our research phase is going on... Continue reading
Posted May 22, 2017 at CAPSTONE!
On May 8th 2017, we had our official Capstone Kick off with Drew telling us about the course details like the structure, grading, about past projects, clients and of course how challenging this course is.I think it gave us an idea of what lies ahead and how much effort we have to put in for this course.Capstone had been the most awaited course for me as it is here that we actually get to work on an actual client project where we can apply things that we have learnt.I was eagerly waiting for my project and I am very happy... Continue reading
Posted May 15, 2017 at CAPSTONE!