It is always important to improve or modify a product or service because ... So your product or service becomes well known around the area it is based. So you increase your sales renewal rate. Catering to customers needs - therefore building up a good reputation. Help increase sales. Increase in variety and choice. Gain competitive advantage over rivals. ... Relating This To 'Traditioonal Originals' ... It is important for the business to be well know because 'Traditional Originals' is a new business and needs it advertisment so it interests new customers and increases the amount of profit coming into... Continue reading

1. Hand warmers didn't work when i got home. The business can offer the customer and exchange or refund only if they have the receipt and if the product is in its original state. 2. The glass around my gel candle smashed when it got too hot... The business can offer the customer with an exchange only, as the product is no use to the business or anyone else.. 3. I bought the wrong size gloves... The business can only offer an exchange for a pair of gloves that are the right size. 4. I've changed my mind about the... Continue reading

Informal Feedback... This is when a business verbally asks customers opinion on their product. When "Traditional Originals, UNEEK" were selling their Christmas Cards, they had verbal comments from their customers about their product; the customers comments were really helpful as they guaranteed the business their product was worth while. Customer Questionnaires... A document that consists of series of questions to be answered by customers about the business/product. Comment Card... This is a card asked to be filled by the customer, for feedback to the business. This is a Levolor comment card. In the trade fair show at temple square, one... Continue reading

Sales Renewal Rate => Sales Renewal Rates are when your customers come back regularily to buy your product. If your sales renewal rates are HIGH, it means you are delivering fantastic customer service. For example, when we sold our Christmas Cards people regularily came to buy the cards. Number of queries or complaints about your products or services => If there are many complaints or queries about your product or service, if will mean that your company gets a bad name for poor customer service and faulty products, therefore the number of customers will decrease. For example, if customers buy... Continue reading

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