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simon darwell-taylor
Here Be Monsters is a creative agency exploiting the gap in skill sets created by the new media landscape. We also bake cakes and biscuits.
Recent Activity
Again simplicity itself Continue reading
Posted Sep 28, 2012 at Here Be Monsters|blog
Sometimes great ideas are very simple ideas. A near perfect radio ad. Continue reading
Posted Sep 24, 2012 at Here Be Monsters|blog
Interesting one this. I do have the one question though, Samsung where are you hoping to get your new customers from? Would they be the same ones you're taking the piss out of here? Continue reading
Posted Sep 20, 2012 at Here Be Monsters|blog
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To be honest, even though I am of course a most stylish of individuals, elegantly attired at all times - Today I am writing in an emerald green smoking jacket and velvet slippers - I do find the whole world... Continue reading
Posted Sep 18, 2012 at Here Be Monsters|blog
I don't know too much about this charity, other than this is obviously a worthy cause and the 'ad' is a hugely shocking piece of communication. My biggest question having viewed this though is one that I have to ask... Continue reading
Posted Sep 7, 2012 at Here Be Monsters|blog
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A lovely execution of a famililar idea. Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers who succeeded were rewarded with discounts... Continue reading
Posted Sep 3, 2012 at Here Be Monsters|blog
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 I love ideas like this. Even if it is a little niche. I truly believe a bunch them, linked together with a single cohesive message, tailor-made to the medium and reflective of a brand truth, is one of the... Continue reading
Posted Sep 3, 2012 at Here Be Monsters|blog
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Nice one The Sun, a spectacular example of showing just how little you understand the ways of the Internet. What makes it particularly interesting is their stance over the nude pictures of Prince H, which was all about the freedom... Continue reading
Posted Aug 30, 2012 at Here Be Monsters|blog
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Maybe this is a lazy post, bugger that, there's no maybe about it. Truth is I'm posting this so I know where to find it 1st principle of transmedia : drillability vs spreadability. It's a deep vertical engagement, rather than... Continue reading
Posted Aug 22, 2012 at Here Be Monsters|blog
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Seldom do you see such a perfect example of how agencies are getting it wrong. What this. It's an impressive piece of sponsored entertainment. Care has gone into the ad, it's been crafted well; nicely written, faithfully shot and KS... Continue reading
Posted Aug 22, 2012 at Here Be Monsters|blog
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 Usually I've got little time for these type of books. They tend to just be ego bolstering nonsense that leave you in no doubt what a brilliant man (for it usually is a man) the author thinks he is.... Continue reading
Posted Aug 21, 2012 at Here Be Monsters|blog
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A live feed of geo-tagged instagrams from major cities arund the world as they're posted. This for me is what the web is all about. Sure brands need sites and the like, but if you're really serious about increasing your... Continue reading
Posted Aug 9, 2012 at Here Be Monsters|blog
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Pity it's for weapons. But this site is really cool, just goes to show presenting data doesn't have to be dull Continue reading
Posted Aug 8, 2012 at Here Be Monsters|blog
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Although the subject matter is a sad reflection on the human race, you gotta admit this site is cool Continue reading
Posted Aug 8, 2012 at theblankpage
A great piece of work thanks to LV of all brands Continue reading
Posted Aug 2, 2012 at Here Be Monsters|blog
This has been an engaging series and here's the latest episode. As with the other two it's worth a few minutes of your attention. Continue reading
Posted Jul 18, 2011 at Here Be Monsters|blog
Real Scenes: Bristol from Resident Advisor on Vimeo. Been a while since I've seen something this good from a brand in this space. Nice work Bench Continue reading
Posted Jul 18, 2011 at Here Be Monsters|blog
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I saw this the other day and it struck me that this really could be the future of advertising? Create a product that is so desireable that it has already been discussed online in such depth that there is no... Continue reading
Posted Jun 20, 2011 at Here Be Monsters|blog
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Hopefully this will balance out yesterday You can check her out here kind of contemporary 50s sweetness. Continue reading
Posted May 20, 2011 at Here Be Monsters|blog
Every now and them I'm ashamed to be an ad agency creative. Mostly it's as a result of looking at a bunch of self-important twats getting drunk and snorting coke at an awards night - but occassionaly it's because of... Continue reading
Posted May 19, 2011 at Here Be Monsters|blog
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There's much to be learnt from this article in my view. And while it's probably not the first app tie up, it's the first I've heard of and a wonderful idea, with apps being updated all the time, for a... Continue reading
Posted Mar 21, 2011 at Here Be Monsters|blog
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I call this putting a treat in your copy. It's putting something in the copy that rewards the reader with more than straight information. My thought process is that, if they are rewarded with a little treat for reading, even... Continue reading
Posted Mar 15, 2011 at Here Be Monsters|blog
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Anyone who spends anytime reading this blog will know that Howard Gossage is a bit of hero of mine. He was smart and when I want to look smart I repeat what he says. Stuff like, 'People don't read ads,... Continue reading
Posted Mar 15, 2011 at Here Be Monsters|blog
If you're too busy to view and can't be bothered to answer, then the correct answer is yes. Yes, it bloody well is. Continue reading
Posted Feb 22, 2011 at Here Be Monsters|blog