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by JOS
i'm joanna, an art director gone stylist and photographer. This blog is where i catalog all the things that inspire me. i'm obsessed with paper, passionate about type, in love with photography, crazy about magazines and about foolishly infatuated with good design. you can also find me at byjos.com
Recent Activity
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I came across Love Warriors of Sweden via Est a while back. I instantly feel in love with the shop and the photography. It did not take long for me to find the photographer Hannah Lemholts blog and I am smitten. Her photos and style is excellent. The crew behind Love Warriors simply have impeccable taste. photos: Hannah Lemholt newsletter I facebook I twitter I pinterest I instagram Continue reading
Posted Mar 12, 2013 at simple blueprint
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Today I want to share a lovely story with you, a heart warming story. I fell in love with the dress above (even blogged about it here), but since I snoozed for a minute it was sold out by the time I went to buy it. I was frustrated and I just could not shake the dress. Finally I emailed Zadig & Voltaire to see if maybe maybe they had one somewhere. A few weeks later I received an email from Cecilia Bonstrom, head designer of Zadig, telling me that she was going to see if she could find one... Continue reading
Posted Mar 5, 2013 at simple blueprint
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The next issue of Daisy Beauty is in stores tomorrow. It's one of my favourite issues to date. I love the cover with Caroline Winberg. This issue is jam packed with fashion and beauty. I promise to share more soon. My FAVOURITE fashion shoot is on page 26. Oh and if you did not know, I am the Art Director of Daisy Beauty. So if you are in Sweden make sure to pick it up. And make sure to follow me on Instagram. cover photo: Andrea Belluso hair & makeup: Åsa Östergren stylist: Anna Granstrand assistant: Veronica Henriksson newsletter I... Continue reading
Posted Feb 25, 2013 at simple blueprint
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Stockholm Furniture Fair 2013 kicks off today and it is sure to be filled with inspiring new design as always. One of my best friends, Frida Ottemo Fröberg and her partner Marie-Louise Gustafsson designed the stunning lamp Plank for Norther Lighting. So if you are heading out to the fair do head over to booth A07:28 and check out the beauty IRL. I think I need the lamp on the wall above my bed.... Frida, did you read that? Pretty, pretty please! I have blogged about Frida here & here (one of my first posts). newsletter I facebook I twitter... Continue reading
Posted Feb 5, 2013 at simple blueprint
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Hi lovelies, Have you checked out the latest issue of Est Magazine? Issue 8 came out today! As always it is stunning. Sian and Lynda, the two masterminds behind the magazine, are creative geniuses. I am again honoured to be part of such beauty. You can check out my article, Arabian Dream, on page 92. It is actually a glimpse into our honeymoon in UAE and Oman. We spent 2 amazing weeks at Six Senses Zighy Bay and Banyan Tree Al Wadi in November 2012. A few more photos here. Have a lovely weekend. xx - Mrs. J. Photos: Joanna... Continue reading
Posted Feb 1, 2013 at simple blueprint
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Last night I curled up with the latest issue of Swedish Elle. Now all i want is spring to arrive. And yes the cover is gorgeous! I love the subscription covers. Photo from my instragram feed. newsletter I facebook I twitter I pinterest Continue reading
Posted Jan 22, 2013 at simple blueprint
Swedish winters are long, dark and cold. They are really hard and often I wonder why I live here. But as a contrast we have wonderful summers where the sun only sets for a few hours and Stockholm's archipelago is simply breathtaking. This short trailer by Kalle Gustafsson reminds me of why I put up with the winters. Do click to view full screen, it is worth it. Via Est. If this inspires you to visit do check out my Stockholm Guide. newsletter I facebook I twitter I pinterest Continue reading
Posted Jan 10, 2013 at simple blueprint
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Have you seen my guide to Mallroca in the latest issue of Est Magazine? If not you have to head over and have a look. The 7th issue of Est is just stunning and filled with gorgeousness. I am honoured to be a part of such a talented team. Photos: Joanna Swanson (that would be me) 1-3 & 8 Can Simoneta, 4 Rialto living, 5-6 Hotel Tres, 7 B Connected. newsletter I facebook I twitter I pinterest Continue reading
Posted Jan 7, 2013 at simple blueprint
I hope 2013 brings you lots of joy and that you allow yourself to follow your dreams. Take a few minutes to be inspired by Alan Watts. It is not an easy question to answer, but what do you desire? xx Mrs. J. Continue reading
Posted Jan 4, 2013 at simple blueprint
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Hi lovelies, hope you have been well. Just returned from our 2 week honeymoon in United Arab Emirates and Oman. If you follow me on Instagram you already know! We had an amazing 2 weeks. I needed this 2 week break from blogging, all my other must and my never ending todo list. It was wonderful to live the s.l.o.w l.i.fe. with my hubby and son. We truly got to spend some quality time together, we laughed a lot and created new memories that I will cherish forever. The above photos are from my Instragram feed and were all taken... Continue reading
Posted Dec 3, 2012 at simple blueprint
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Ok, so my plan was that I did not want a thing for xmas this year since I my mind is set on buying a house 2013. But there is just so much great stuff out there. So I just added Whyreds Joline Alpaca kited sweater to my wish list. newsletter I facebook I twitter I pinterest Continue reading
Posted Nov 14, 2012 at simple blueprint
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I have been a huge fan of Maria's blog Scandi Foodie, now Scandi Home, for a long time and I simply love the twist that it has taken on lately. The still life photos are just perfect. Happy Monday. xx - Mrs Joanna. P.S. Check out Maria's guest post on SBP from this past summer. newsletter I facebook I twitter I pinterest Continue reading
Posted Nov 12, 2012 at simple blueprint
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Have you checked out Mark and Gram yet? If not you should at once. The Holiday season is quickly approaching and I bet you can find a lot of lovely, personalized gifts here. I actually have my eye on quite a few things and I seriously need there cashmere (touch screen) gloves. xx - Mrs J. newsletter I facebook I twitter I pinterest Continue reading
Posted Nov 8, 2012 at simple blueprint
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The photos from Nygårdsannas fw 2012 collection by Carl Bengtsson simply blew my mind. Such feeling. Have a happy hump day. xx - J. newsletter I facebook I twitter I pinterest Continue reading
Posted Nov 6, 2012 at simple blueprint
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I love grey sweatshirts. I could live in my Oh la la sweater from Zoe Karssen an other favorite is from Club Monaco. Might just have to add one of these from Camp to my wish list. xx - Mrs. J. newsletter I facebook I twitter I pinterest Continue reading
Posted Nov 4, 2012 at simple blueprint
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poster by Nicole Griffin via Est Magazine. newsletter I facebook I twitter I pinterest Continue reading
Posted Nov 1, 2012 at simple blueprint
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Today I was admiring some of Karolina Henke's work. Her shoots for la petite magazine are just mind blowing. Simply stunning. Her portfolio and the magazine are worth a look. Oh, and how cool are these kids? xx Mrs. J. photo: Karolina Henke stylist: Rebecca Cohen hair/make-up Alexandra Olsson newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 31, 2012 at simple blueprint
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We leave for our honeymoon in 2 weeks (yippie!) and I wouldn't mind packing one of these beauties from We Are Handsome. But I have 40 bikinis so I really shouldn't. Or should I? I have had my eye on them for quite some time now... So yeah, maybe I should... newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 30, 2012 at simple blueprint
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No words. Just an other photo that I truly love by Jose Villa. Have a beautiful one. xx - Mrs. J. newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 26, 2012 at simple blueprint
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Every time I see a photo on my facebook or Instagram feed from photographer Daniel Månsson I am hit by how much I miss surfing. I meet Daniel at Koala Surf Camp a few years ago. My love for the sport started at Surfakademin back in 2007 and for a few years to come I planned every vacation around finding a few waves. But life has not allowed for that lately. Oh do I miss surfing. Just look at the photos.... newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 24, 2012 at simple blueprint
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Hello from Rome! One of my closest friends is getting married today (Yes, in Rome! How romantic is that?!). Just stopping in to say hello before I get ready for this special afternoon and evening. Having a romantic weekend with my hubby, just the two of us, feels pretty special as well (we left our little one with grandma). Lovely photo by Kesler Tran, it just felt so perfect for todays post. Have a romantic weekend my friends. xx - Joanna newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 19, 2012 at simple blueprint
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Love the danish brand Muuto. I love my vitamin container from them and on my wishlist you will find the dot and stacked. Have a great day. xx - Joanna newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 17, 2012 at simple blueprint
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My little man lives in jeans and I just love I dig denim. The kids, the styling, the photos and the denim... i dig. Happy new week! xx - Joanna newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 14, 2012 at simple blueprint
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Thought I would share this classic photo with you before I sign off for the weekend. The beautiful Alek Wek by Gilles Bensimon. xx - Joanna newsletter I facebook I twitter I pinterest Continue reading
Posted Oct 12, 2012 at simple blueprint
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We are planning our honeymoon! Yeah a lot of people do prior to getting married but we wanted to wait so we knew what budget we had to work with. So lately I have been checking out some pretty amazing places around this globe that I want to visit. One that I will be saving for later is Coqui Coqui Tulum. This rustic beauty blows me away. Anyhow, we are heading to a completely different corner of the world for our honeymoon and I cannot wait (yes I promise to share photos)! Coqui Coqui will just have to wait, hopefully... Continue reading
Posted Oct 10, 2012 at simple blueprint