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Slazarus
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Great post... and totally on point. This line rings so true, "...community managers don’t have to create entirely new stories at all. It’s not their job. What they have to do is constantly create new episodes and editions that fit in with the story the brand created." I would add that how community managers reply to reactions and comments also plays part of this episode creation role. Especially as brands are being forced to have a vocal identity, not just a visual one. (Also like the dig at the Mets.)
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Feb 21, 2012