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Susan Nall Bales of FrameWorks also has a great article about Reich's book that is very useful.
Link to article:
Reframing Community Messages through Myths and Metaphors
http://uclaccc.ucla.edu/commstrategic.php
Or here is my earlier posting of it on Demspeak:
http://tinyurl.com/fz58o
Commented May 17, 2006 on Frameshop: Let's Change the Story! at FRAMESHOP
Frameshop: Let's Change the Story!
U.S. Political Debate Stuck in 'Mob At The Gates' Story, Real Story Is 'Rot At The Top' print email U.S. political debate is stuck in the wrong story and as a result, we see ourselves as heroes in the wrong plot. On everything from immigration to national security, disaster relief to Soc...
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