Why bother with Twitter? Twitter is a system of communication that can help your business engage with potential customers. Its one part press release, one part customer service line, and one part Frat party. Continue reading

Want to lose few pounds, but lack inspiration to get started with a workout regime? Dread the idea of going alone for early morning walks? Need some guidance on the matters of health and fitness? After the popularity of networking sites like Orkut, Facebook and LinkedIn, a bevy of niche Continue reading

Facebook is using its marketing dominance to demand higher prices for ads, prompting a 40% jump in cost-per-click in the first quarter, according to researcher Efficient Frontier. Efficient Frontier, a digital marketing firm includes social media marketing, based its data on its Customer Index, a subset of the company’s client... Continue reading

The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Learn more. While there are hundreds of ways to calculate the ROI... Continue reading

Annamarie Rhyne is the co-founder of BooksOnPurpose, and she is one of many business owners now following an emerging business model called social entrepreneurship in an attempt to balance sustainability with profit. Rhyne says that for here, the choice comes down to the philosophy that the more you give, the... Continue reading

Video, it seems, is everywhere. From Hulu to Netflix to YouTube to Vimeo, keeping track of it all can be a daunting task. Squrl is solving that problem with innovative ways to capture and curate video from the Internet. Image via Wikipedia “There are a lot of different video choices... Continue reading

Analysis of a wiki of social media marketing examples I received an email today from Eyal Sela, the author of the productivity and Internet blog ProductiveWise. He is a freelance Internet and social-media project manager. Eyal took a look at our community's wiki of social media marketing examples, which is... Continue reading

Forget a weekend Learning Annex class on Facebook—more and more high-profile universities are adding social media-focused classes to their MBA curricula. Over the past year, a growing number of business schools have added courses that cover internet marketing and social media strategy, including Harvard Business School and Columbia University’s Graduate... Continue reading

This is the entry point for businesses to better understand the behavior of an interactive marketplace. Listening: Employ listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words. Reporting: Distill existing social media conversations into an... Continue reading

This is the entry point for businesses to better understand the behavior of an interactive marketplace. Listening: Employ listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words. Reporting: Distill existing social media conversations into an... Continue reading

Image via CrunchBase TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post. Facebook unveiled the “Like” feature at its F8 Developer Conference in late April. Readers can click the “Like”... Continue reading

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies... Continue reading

Image via CrunchBase Twitter has rolled out an update to its search tool that makes it easier to find new people to follow. Now, when you search for a given topic on the microblogging site, you’ll get suggestions of people and accounts that tweet about that topic. For instance, a... Continue reading

Image via Wikipedia If the Republicans’ response to President Barack Obama’s campaign launch Monday is any indication, social media will play a major role in the 2012 election. Shortly after Obama’s first video for the campaign went up, Tim Pawlenty, the former Minnesota governor and potential GOP candidate for the... Continue reading

Name: Email: Increase conversion of your visitors by as much as 25%. Instantly greet return visitors and have information about their past visits and interests. In addition, we have the search term entered to find your site. This is the type of information that allows us to know what the... Continue reading

Image via CrunchBase Yet you probably haven’t given up your Gmail account yet, have you? That’s because, despite the stigma of being a middle-aged technology, email is still useful and universally accepted. In fact, those who make a living from email marketing say there’s never been a better time to... Continue reading

Image via Wikipedia Search for anything using your favorite crawler-based search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first.... Continue reading

E-Commerce At Its Best Having a shopping cart for your business makes it easier for you to keep track of all your transactions, in addition to making it easy for your customers to buy your products. Shopping carts are created to make it easy for visitors to pick out the... Continue reading

3 Tips To Define Your Visitor Segment Finding a niche market is the most powerful secret of any successful website. The instant you grab a hold of your target audience, you can be sure your website will be flooded with the visitor segment you have in mind. Once you have... Continue reading