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John Boyle
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Thanks Alice! I'm glad you found it helpful. Good luck!
Toggle Commented Aug 25, 2011 on Lose Weight Using Foursquare at SocialNext
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Hi Elise! That's interesting - perhaps one thing Foursquare could do is run some PR surrounding deals with local stores around the nation. This could give them more traction in the the hyperlocal space so it doesn't appear they are only courting big marketing deals that are out of reach of smaller businesses. I have an idea on how they might be able to do this. I'm hoping to post about it today or tomorrow. I'd love to hear what you think!
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Thanks for commenting Dave and Joe! Great points all around! I have a friend who is a game designer and he told me once that the best form of reinforcement in a game is random reinforcement. That, plus the coupons/prizes, make this concept a win for businesses, customers and Gowalla.
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Mar 15, 2010
Those are fair points Law. The controversy generated tons of press that was worth a lot in advertising dollars and it was probably worth it even if they ticked off some people for being de-freinded. But I still think there are ways to be more positive and funny at the same time. Their "Meat"-scented perfume is a good example.
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