This is L Sparko's Typepad Profile.
Join Typepad and start following L Sparko's activity
Join Now!
Already a member? Sign In
L Sparko
Recent Activity
At the end of the day, you can't blame companies for marketing to their potential customers, they are always going to make their services sound as exciting as possible. Musicians tend to be dreaming of "making it big" and so offers that make them closer to that dream are always tempting. They always seem to be looking for a quick fix, be it getting signed or making a viral video. It's always been easy to get distracted from the core business of making music and growing your fanbase, be it mailing out hundreds of CDs at your own cost, setting up a myspace page and spamming the hell out of other peoples pages to view yours or even, as I have found difficult, spending far too much time reading about and looking into new tools when a lot of these companies are offering much the same. As a musician, you need to decide on what tools work for you and then concentrate on making music and content to put out there. Everyone has their own mix of online and offline promotion that works for them with varying degrees of success. At the end of the day if your going to be in a band and spend too much time dreaming and not enough time working your ass off, your going to get drawn in by this kind of thing. It happens in many, many other industries. As ever, it is hard work and innovation that get you attention and recognition, not what tools you use get there.
1 reply
L Sparko is now following The Typepad Team
Apr 10, 2011