"I guess where I'm hopeful (and maybe this is just me being Pollyanna) is that it seems like the struggles will force wineries to do many of the things that I feel like they should have been doing anyway: engaging with their customers, making their winemaking more transparent, implementing more sustainable farming practices, and working to get people behind the curtain." From your lips (or fingertips) to God's ears. It's great to see wineries like yours succeeding and I hope more wineries heed your advice.