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"I guess where I'm hopeful (and maybe this is just me being Pollyanna) is that it seems like the struggles will force wineries to do many of the things that I feel like they should have been doing anyway: engaging with their customers, making their winemaking more transparent, implementing more sustainable farming practices, and working to get people behind the curtain."
From your lips (or fingertips) to God's ears.
It's great to see wineries like yours succeeding and I hope more wineries heed your advice.
Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us.
I've spent much of the last two weeks at wine industry symposia: first the Direct to Consumer Wine Symposium in Concord, CA, and then the Unified Wine & Grape Symposium another hour north in Sacramento. I spoke on panels at both, at the first on measuring ROI on winery events, and at the second ...
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Feb 6, 2019
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