Allen: Its an interesting approach. Perhaps the reason for B2B firms lack of daily use of social media, is that B2B social media tools are in their infancy. Social Media is about promoting people and ideas, and is not about the direct promotion of products. It would be interesting to go back over your data based on the type of social media activity and score it on the basis of direct product promotion, or promoting people and ideas. Joseph Karwat Staffbio.com Expertise Matters