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I completely agree with your POV and Lee's comments as well. Procter & Gamble, Ford, Disney, L'Oreal, WalMart... they may have stumbled out of the gate in managing social media and viral digital WOM reactions to new product launches and their brands in general, but they have made a commitment to embracing it and it is strengthening their core business. As for Broadway, I don't have much patience for the catty and bitchy negative Nellie's who, at times, overpower those of us who just want to see the genre thrive, but the Internet is still The Wild West and theatre needs to be right there @ the OK Corral. Julie
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Jan 30, 2010