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Definitely enjoyed watching how she reinvented Burberry, especially during a time when the knockoff fabric was ubiquitous in the form of everything on Canal Street, even Burberry check noodles. (Kidding!)
This article inspired me to make and tweet this: https://twitter.com/stealthCMO/status/667505645554376705
(Ahrendts graduated from the university where I graduated from high school, hence my nod to her Hoosier status.)
Burberry: How a failing English luxury brand managed to turn itself around
"Great brands and great businesses have to be great storytellers too." So begins a video that Angela Ahrendts, then CEO of Burberry, prepared a couple of years ago for New York's annual Future of StoryTelling summit. Before she left last year to take over retail operations at Apple, Ahrendts an...
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Dec 7, 2015
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