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I'd actually expect this result as far as the performance of the campaign itself...Version A is more of a marketing context, where Version B is more customer service (to which I'd expect better response). You didn't tell us whether one version or another generated more actual activations. That would be interesting, especially where the special offer was concerned. The fact that the finger/bow graphic got the most click-throughs is unexpected; we've found in-line links to get the best results for our campaigns, but it would be worth testing more creative graphics. Thanks for sharing!
thanks for a much more thorough explanation of Facebook Questions than they have on the Facebook page itself! I was wondering, though, do you know what privacy implications asking (or answering) a question has?
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Apr 11, 2011