I agree, "content" is a word that also dehumanizes and devalues human endeavors. It emasculates, minimizes, controls, neuters, homogenizes, bleaches, and pasteurizes. It's an umbrella that chokes everything in its shadow. The proliferation of technology has democratized the marketplace, for better or worse, and has turned the spigot of message control and distribution around and into the eyes of marketing and branding people. This makes it hard to see that capitalism is not democracy.