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Steve Andrews
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Nice answer! and that in itself highlights the lack of foresight and research undertaken prior to making your assumptions public. Surely the numbers are the basis of your argument - Header: Does anyone read in-flight magazines? Based on those numbers, I can categorically state YES, they do!
Toggle Commented May 2, 2011 on Does anyone read in-flight magazines? at RepMan
Being a PR guy, I'm sure you'll appreciate independent data. MRI,Mendelsohn Affluent, Simmons etc. It may surprise you, but the inflight ranks in the same league as the major newsstand magazines. Average Reader Per Copy across the sector is approximately 6 people. When you consider print runs range between 330-650k depending on the airline, this put the readership into the millions, or approximately 33% of the passenger base. These numbers alone are significant enough to justify their existence.
Toggle Commented May 2, 2011 on Does anyone read in-flight magazines? at RepMan
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May 2, 2011