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Relevant ... consumers expect / demand a fair price for an exceptional product / service. I think this was beginning to take place even before the economy tanked.
Commented Jan 7, 2010 on Brand Perception at Branding 2.0
Brand Perception
People who buy luxury goods generally know they are paying a big premium for the brand name. Recent research by Gucci of Paris indicates that Europeans and Americans are now becoming less enthusiastic about brands who conspicuously emphasize their logos and brand names. To survive in this new en...
You're absolutely right. A good logo by itself is of little to no value. Good design coupled with other elements outlined in your Q&A can take a logo to a great design status. Great examples come to mind ... Nike, Target, Apple and so on ...
Commented Jan 7, 2010 on Branding Baloney at Branding 2.0
Branding Baloney
One of the amusing facets of branding is the baloney some graphic design firms use to justify a logo recommendation. In my opinion, logos are often overrated. A logo is just an identification badge, it’s not the brand promise. It also appears that sometimes, the more important a logo project, ...
While the Tiger reference dates this a bit, the ten trends for 2010 are on target.
Commented Dec 13, 2009 on 10 Branding And Marketing Trends for 2010 at Branding Strategy Insider
10 Branding And Marketing Trends for 2010
Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer a...
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