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Relevant ... consumers expect / demand a fair price for an exceptional product / service. I think this was beginning to take place even before the economy tanked.
Toggle Commented Jan 7, 2010 on Brand Perception at Branding 2.0
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You're absolutely right. A good logo by itself is of little to no value. Good design coupled with other elements outlined in your Q&A can take a logo to a great design status. Great examples come to mind ... Nike, Target, Apple and so on ...
Toggle Commented Jan 7, 2010 on Branding Baloney at Branding 2.0
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While the Tiger reference dates this a bit, the ten trends for 2010 are on target.
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Dec 12, 2009