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Love the list of 100 David - just to prove a point that "just in case a Top 10 list doesn't cut it":) I'm sure it's buried somewhere but I would add - Cost savings compared to conducting expensive and often time draining focus groups (i.e., Facebook polls). If used appropriately I've seen companies reduce budget significantly by cutting out a previous spend due to the great functionality enabled by social. Keep up the the great conversations...glad I could be a part of this one!
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Nov 18, 2009