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Keith Streble
Chicago, IL
Freelance Interactive Designer
Recent Activity
With the demand for interactive work increasing while the demand for print work decreases... design shops well-versed in print are left stuck in an awkward position. They will say anything to land a project of any kind -- even if they have no idea how to do the work. This is a serious injustice to not only the client, but to all members of the creative team left scrambling to learn new technologies on top of their already-unmanageable workload. Needless to say, a lot of print studios do not have development teams in house. This forces them to outsource the development phases of the projects to teams that have the necessary skills. This might sound fine on the surface, but in practice, the development shop will often over-promise and under-deliver on their skill-set as well. This compounds the problem because now the client has been fed 2 lines of BS instead of 1. The likelihood that the project will meet expectations and be delivered on-time and on-budget decreases at a staggering rate. This is a dangerous game. I've personally seen 3-month projects drag to well-over 12 months... destroying profitability and taking the client relationship with it. Legal action is not unheard of, especially when e-commerce is involved. If you think not getting paid for your work is bad, imaging getting sued for 9 months of profit loss on top of that. David is right: When bidding, try to stay within your talents as much as possible, and leave the rest for someone else! If you MUST bid, line up the necessary talent beforehand, and pad your estimate and timeline generously.
Toggle Commented Nov 10, 2009 on Overpromise and Underdeliver at ChangeOrder